이 페이지에서: 규칙 빌더를 사용하여 데이터를 필터링하고 오케스트레이션된 캠페인에서 대상을 타깃팅하는 쿼리를 만드는 방법을 알아봅니다.
오케스트레이션된 캠페인에는 다양한 기준을 기반으로 데이터베이스를 필터링하는 프로세스를 간소화하는 규칙 빌더가 함께 제공됩니다. 규칙 빌더는 매우 복잡하고 긴 쿼리를 효율적으로 관리하여 향상된 유연성과 정밀성을 제공합니다.
또한 조건 내 미리 정의된 필터를 지원하므로 포괄적인 대상자 타기팅 및 세분화 전략에 고급 표현식과 연산자를 활용하면서 쿼리를 쉽게 세분화할 수 있습니다.
규칙 빌더 액세스 access
규칙을 정의하여 데이터를 필터링해야 하는 모든 컨텍스트에서 규칙 빌더를 사용할 수 있습니다.
규칙 빌더 인터페이스 interface
규칙 빌더는 쿼리를 작성하는 중앙 캔버스와 규칙에 대한 정보를 제공하는 속성 창을 제공합니다.
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중앙 캔버스에서 다른 구성 요소를 추가하고 결합하여 규칙을 만듭니다. 규칙 작성 방법 알아보기
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규칙 속성 창은 규칙에 대한 정보를 제공합니다. 다양한 작업을 수행하여 규칙을 확인하고 해당 규칙이 필요에 맞도록 할 수 있습니다.
이 창은 대상자를 만들기 위한 쿼리를 작성할 때 표시됩니다. 쿼리를 확인하는 방법 알아보기
미리 정의된 필터 작업
사전 정의된 필터를 사용하면 매개 변수가 있는 버전을 포함하여 규칙 빌더에 저장된 쿼리를 재사용할 수 있습니다. 미리 정의된 필터 저장, 적용 및 관리에 대한 전체 설명은 미리 정의된 필터 작업을 참조하세요.
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to access and use the rule builder to filter data and build the queries that target audiences in Orchestrated campaigns.
Intents:
- Identify the contexts where the rule builder is available.
- Specify a target population using a Build audience activity.
- Apply a condition in the campaign canvas using a Split activity.
- Build advanced filters for lists such as campaign logs or targeting dimensions.
- Understand the central canvas and the Rule properties pane in the rule builder interface.
- Reuse saved queries through predefined filters.
Glossary:
- Rule builder: a tool that simplifies filtering the database based on various criteria, manages complex and long queries, and supports predefined filters within conditions (product-specific)
- Central canvas: the part of the rule builder interface where components are added and combined to build a rule (product-specific)
- Rule properties pane: the pane that provides information on the rule and allows operations to check the rule and ensure it suits the user’s needs; it displays when building a query to create an audience (product-specific)
- Build audience activity: used to specify the population to target in an Orchestrated campaign by creating new audiences (product-specific)
- Split activity: used to apply rules within the campaign canvas (product-specific)
- Predefined filters: saved queries, including versions with parameters, that can be reused in the rule builder (product-specific)
Guardrails:
- None stated on the page.
Terminology:
- Canonical name: rule builder — variants: none stated
FAQ:
- Q: Where is the rule builder available? — In every context where rules are needed to filter data, including building audiences with a Build audience activity, applying conditions in the campaign canvas with a Split activity, and building advanced filters for lists such as campaign logs or targeting dimensions.
- Q: What does the rule builder interface consist of? — A central canvas where components are added and combined to build the rule, and a Rule properties pane that provides information on the rule and lets the user check it.
- Q: When does the Rule properties pane display? — When building a query to create an audience.
- Q: Can saved queries be reused in the rule builder? — Yes, through predefined filters, including versions with parameters.
Related pages:
- To build audiences in Orchestrated campaigns: Learn how to build audiences (orchestrated/activities/build-audience.md)
- To apply a condition in the campaign canvas: Learn how to use a Split activity (orchestrated/activities/split.md)
- To build a rule in the central canvas: Learn how to build a rule (orchestrated/build-query.md)
- To check and validate a query: Learn how to check and validate your query (orchestrated/build-query.md)
- To save, apply, and manage predefined filters: Work with predefined filters (orchestrated/predefined-filters.md)
Personas:
- marketer: Can specify a target population in an Orchestrated campaign using a Build audience activity. Can apply a condition in the campaign canvas using a Split activity, or build advanced filters for lists such as campaign logs. Where: “Access the rule builder”.
Onboarding:
- Level: Intermediate
- First minimal step: Specify the population you want to target in your Orchestrated campaigns using a Build audience activity.
- Success check: The Rule properties pane lets you check the rule to ensure it suits your needs.
- Previous: Specify a target population using a Build audience activity: Use the Build audience activity (orchestrated/activities/build-audience.md); Apply a condition in the campaign canvas using a Split activity: Use the Split activity (orchestrated/activities/split.md)
- Next: Build a rule in the central canvas: Build your first rule (orchestrated/build-query.md); Reuse saved queries through predefined filters: Work with predefined filters (orchestrated/predefined-filters.md)