Coworker for Loyalty loyalty-coworker-skills

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• TL;DR: This page describes the Coworker capabilities in Adobe Journey Optimizer for creating loyalty challenges and analyzing loyalty program performance: Loyalty Challenge Management, Loyalty Insights Skill, and the Loyalty Opportunities Skill, including their use cases and what is out of scope.

Intents

• Create and manage loyalty challenges using natural language prompts with Loyalty Challenge Management.
• Query and analyze loyalty program performance data — points, tiers, redemptions, and revenue — using natural language with Loyalty Insights Skill.
• Use Loyalty Opportunities to review an opportunity and its rationale and pass the opportunity to the Loyalty Challenge Management skill with Create with AI.
• Review the challenge details and journey in challenge authoring before publishing.
• Learn which functionalities are currently not supported, such as challenge deletion and full content authoring automation for challenge messaging in all cases.
• Learn how to structure a prompt to create a loyalty challenge (audience, action, timing, reward).

Glossary

• Loyalty Challenge Management (product-specific): Coworker skill that creates and manages loyalty challenges through natural language prompts.
• Loyalty Insights Skill (product-specific): Coworker skill that analyzes and queries loyalty program performance data — points, tiers, redemptions, and revenue metrics — using natural language.
• Loyalty Opportunities (product-specific): Coworker skill that enables marketers to request grounded, specific challenge opportunities through natural language conversations, narrow them to their goals, and implement them as live challenges.

Guardrails

• Loyalty skills are available in Coworker for eligible organizations. Customers with a Loyalty license can access these loyalty skills, even if they do not have an additional Coworker license.
• Challenge deletion and full content authoring automation for challenge messaging in all cases are currently not supported (listed under out of scope skills in the Loyalty Challenge Management section).
• Loyalty Opportunities uses loyalty program trends and performance data. It can pass an opportunity to Loyalty Challenge Management, which creates or edits the live challenge.

Terminology

• Do not confuse: “Loyalty Challenge Management” (creates and edits challenges), “Loyalty Insights Skill” (analyzes and queries loyalty program performance data), and “Loyalty Opportunities” (provides challenge opportunities based on loyalty program trends and performance data) are described in separate sections of this page.

FAQ

• Do I need a separate Coworker license to use Loyalty skills? No, customers with a Loyalty license can access Loyalty skills even without an additional Coworker license.
• Can Loyalty Challenge Management delete a challenge? No, challenge deletion is currently not supported.
• What kind of data can Loyalty Insights Skill query? Loyalty points granted, earned, and redeemed; order revenue and loyalty discount trends; and program performance metrics by tier, program, product category, or time period.
• What does Loyalty Opportunities provide? It provides grounded, specific challenge opportunities based on loyalty program trends and performance data, including opportunities for increasing member spend, winning back inactive members, improving underperforming challenges, focusing on products or categories, and addressing points expiry.
• What happens after I select Create with AI? The opportunity is passed to the Loyalty Challenge Management skill. Continue the conversation to provide missing details and create or edit the challenge without leaving Coworker Chat. Then review the challenge details and journey in challenge authoring before publishing.
• What should I include when asking Loyalty Challenge Management to create a challenge? A clear title, the qualifying audience, the required action and how much/how often, the time window and timezone, the reward, and the qualifying event.

Personas:

• marketer: Can create and manage loyalty challenges with Loyalty Challenge Management, and query points, tiers, redemptions, and revenue with Loyalty Insights Skill. Can request grounded, specific challenge opportunities with Loyalty Opportunities and select Create with AI to pass one to Loyalty Challenge Management. The page states that challenge deletion is currently not supported. Where: “Loyalty Challenge Management”.

Onboarding:

• Level: Beginner
• First minimal step: Give the challenge a clear, memorable title in quotes.
• Success check: The challenge details and journey appear in challenge authoring for review before publishing.
• Previous: Learn about Coworker skills across Journeys, Loyalty, Content Management, and Decisioning in Journey Optimizer: Work with AI (start/ai-features.md)
• Next: Get comprehensive documentation on creating, configuring, and managing loyalty challenges: Get started with Loyalty Challenges (loyalty-challenges/get-started.md)