パーソナライゼーションのレシピ personalization-recipes

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• TL;DR: This page provides 16 ready-to-use copy-paste personalization recipes covering dates, arrays, strings, conditional logic, and PQL edge cases for use in Journey Optimizer email, SMS, and push content.

Intents:

• Copy ready-to-use date/time patterns (current date, countdown, offset dates, time display, weekend detection)
• Copy array and loop patterns (list items, top N items, conditional per-item rendering)
• Copy string formatting patterns (clean and reuse strings, JSON quoting, uppercase date components)
• Copy conditional logic patterns (multi-branch if/elseif/else, null-safe attribute display)
• Handle PQL edge cases (hyphenated keys, numeric event IDs, type coercion)

Glossary:

• Personalization recipe: A ready-to-use copy-paste pattern for a common personalization use case, using personalization editor syntax. (product-specific)
• formatDate: A function that converts a date to a string using a specified format pattern (e.g. "MMMM dd, yyyy").
• dateDiff: A function that computes the numeric difference between two dates.
• getCurrentZonedDateTime(): A function returning the current date and time in a time-zone-aware format.
• topN: A PQL function that sorts an array by a specified numeric field in descending order and returns the top N items. Must be assigned via {% let %} before use in a Handlebars loop.
• {% let %}: Handlebars variable assignment syntax for storing computed values; required when a PQL function result needs to be referenced in a subsequent Handlebars context.
• replaceAll: A string function that replaces all occurrences of a pattern in a string; returns a new string without modifying the original.

Guardrails:

• {{#each}} is not supported in the journey condition activity; use collection management functions for array filtering in journey conditions.
• Backtick escaping for hyphenated attribute keys is only supported inside PQL expressions ({%= ... %}); backticks are not accepted in plain Handlebars interpolation ({{...}}).
• topN is a PQL function and must be assigned to a {% let %} variable before being used as a {{#each}} loop target.
• When using a loop variable inside a {%#if%} block, declare a named loop alias (e.g. as |order|); this.status is not resolved by the PQL evaluator inside {%#if%}.
• Use lowercase y in formatDate patterns for calendar year; Y (week-based year) may produce unexpected values at year-end boundaries.

Terminology:

• Canonical name: personalization recipe — variants: pattern, template, example, copy-paste pattern
• Do not confuse: {%= ... %} (PQL expression syntax — evaluated, returns a computed value) ≠ {{...}} (Handlebars interpolation — renders a variable or template expression)
• Do not confuse: {%#if%} / {%/if%} (Journey Optimizer conditional syntax, percent-curly braces) ≠ {{#if}} / {{/if}} (standard Handlebars conditional syntax)
• Do not confuse: topN(array, field, n) (sorts by field descending, returns top N) ≠ head(array) (returns only the first item from the array)
• Do not confuse: dayOfWeek() (used in message content to adapt display based on day) ≠ the journey Time condition “Day of the week” option (used in the journey Condition activity to route profiles differently)
• Do not confuse: date format pattern y (calendar year — correct) ≠ Y (week-based year — may produce unexpected results at year boundaries)

FAQ:

• Q: What is the difference between {%= ... %} and {{...}} in personalization? — {%= ... %} is PQL expression syntax — it is evaluated and returns a computed value (number, string, boolean). {{...}} is Handlebars interpolation — it renders a variable or template expression. Both appear in personalization content but serve different purposes.
• Q: How do I use a PQL function result inside a Handlebars {{#each}} loop? — Assign the PQL function result to a variable using {% let variableName = pqlFunction(...) %}, then use {{#each variableName}} to iterate over it.
• Q: Can {{#each}} be used in a journey condition activity? — No. {{#each}} is available only in message personalization content (email, SMS, push). For array filtering in journey conditions, use collection management functions.
• Q: How do I reference a field whose name contains a hyphen? — Wrap the hyphenated key in backticks inside a PQL expression: {%= profile.events.`order-total` > 100 %}. Backticks are not supported in plain Handlebars interpolation — use a {% let %} variable as an intermediate step if needed.
• Q: Why does topN need {% let %} before a {{#each}} loop? — topN is a PQL function that returns a PQL list. Assigning it to a {% let %} variable makes the result available in the Handlebars context so it can be iterated with {{#each}}.