エンリッチメント enrichment

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• TL;DR: This page explains how to configure the Enrichment targeting activity in an Orchestrated campaign to enhance audience data with additional attributes using a single enrichment attribute or a collection link, including links between tables and the use of collection data in message personalization.

Intents:

• Add an Enrichment activity to an Orchestrated campaign and select enrichment data.
• Create a link between the working table data and Adobe Journey Optimizer, choosing a relation type, a target, and join conditions.
• Enrich an audience with a single enrichment attribute from the current targeting dimension.
• Enrich an audience with data from a collection link, including collecting multiple records, aggregating data, and filtering records.
• Use enrichment collection data in message personalization.

Glossary:

• Enrichment activity: a Targeting activity that lets you enhance your audience data with additional attributes (product-specific)
• Single enrichment attribute: a single attribute, such as date of birth, selected from the current targeting dimension to enrich the audience (product-specific)
• Collection link: a link used to enrich an audience with data from a linked table, with 1-N cardinality (product-specific)
• Link definition: the section used to define a relationship between the working table and another data source (product-specific)
• 1 cardinality simple link: a relation type where each record in the primary set maps to exactly one record in the linked data (product-specific)
• 0 or 1 cardinality simple link: a relation type where each record in the primary set maps to zero or one record in the linked data (product-specific)
• N cardinality collection link: a relation type where each record in the primary set can map to multiple records in the linked data (product-specific)
• Simple join: a join condition that matches records on a specific attribute pair (product-specific)
• Advanced join: a join condition that builds custom matching logic using the rule builder (product-specific)

Terminology:

• Canonical name: Enrichment activity — variants: Enrichment
• Do not confuse: “1 cardinality simple link” (each record maps to exactly one record) ≠ “0 or 1 cardinality simple link” (each record maps to zero or one record) ≠ “N cardinality collection link” (each record can map to multiple records)
• Do not confuse: “Simple join” (matches records on a specific attribute pair) ≠ “Advanced join” (custom matching logic using the rule builder)

FAQ:

• Q: What two types of enrichment data can be selected in the Enrichment activity? — A single enrichment attribute from the target dimension, or a collection link.
• Q: What are the three relation types available when creating a link? — 1 cardinality simple link, 0 or 1 cardinality simple link, and N cardinality collection link.
• Q: What are the two ways to define join conditions between the primary set and the linked schema? — Simple join (matching on a specific attribute pair) or Advanced join (using the rule builder).
• Q: Where can I use enrichment attributes collected through a collection link in a message? — Under Target attributes > Enrichment in the message editor.

Related pages:

• For using enrichment collection data in message personalization: Learn how to use enrichment collection data in personalization (orchestrated/add-personalization.md)

Personas:

• marketer: Can add an Enrichment activity to enhance audience data with additional attributes. Can select a single enrichment attribute from the target dimension, or a collection link. Can add a link to connect working table data with Adobe Journey Optimizer for personalization or targeting. Where: “Add an Enrichment activity”.

Onboarding:

• Level: Intermediate
• First minimal step: Add an Enrichment activity.
• Success check: The enrichment data can be used in activities added after the Enrichment activity.
• Next: Use enrichment collection data in message personalization: Add personalization in Orchestrated campaigns (orchestrated/add-personalization.md)