Sur cette page : Découvrez comment le contenu dynamique utilise des règles conditionnelles créées à partir d’attributs de profil, d’événements contextuels et d’audiences pour adapter vos messages aux profils ciblés.
Le contenu dynamique permet d’adapter le contenu de vos messages en fonction des règles conditionnelles qui peuvent être constituées d’attributs de profil, d’événements contextuels ou d’audiences. Les règles conditionnelles sont créées à l’aide d’un créateur de règles visuel dans l’éditeur de personnalisation, où vous pouvez les stocker pour les réutiliser ultérieurement dans vos parcours et vos campagnes.
Les règles conditionnelles peuvent être utilisées dans le concepteur d’e-mails et dans l’éditeur de personnalisation pour créer du contenu dynamique qui s’adapte aux profils ciblés dans vos messages.
Vidéo pratique video
Découvrez comment créer du contenu dynamique à l’aide du créateur de règles de condition.
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For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces dynamic content in Journey Optimizer — how conditional rules built from profile attributes, contextual events, and audiences allow messages to adapt to the profiles they target.
Intents:
- Understand what dynamic content is and how it differs from static message content
- Identify the two entry points for dynamic content: the Email Designer and the personalization editor
- Navigate to the appropriate guide for building conditional rules or creating dynamic content
Glossary:
- Dynamic content: Message content that adapts based on conditional rules; different content is shown to different profiles depending on whether defined conditions are met. (product-specific)
- Conditional rule: A set of criteria — built from profile attributes, contextual events, or audiences — that determines which content variant a profile receives. (product-specific)
- Visual rule builder: The interactive canvas within the personalization editor used to create and store conditional rules. (product-specific)
Terminology:
- Canonical name: dynamic content — variants: conditional content, personalized content
- Synonyms: “conditional rules” = “conditions” (as labeled in the UI)
- Do not confuse: dynamic content (content that adapts per profile based on conditional rules) ≠ static content (the same content shown to all recipients regardless of conditions)
FAQ:
- Q: What types of criteria can conditional rules use? — Conditional rules can be built from profile attributes, contextual events, and audience membership.
- Q: Where can conditional rules be used to create dynamic content? — In the Email Designer (to create component variants) and in the personalization editor (to wrap expression blocks with conditions). Both entry points are covered in linked pages.
- Q: Can conditional rules be reused across journeys and campaigns? — Yes. Conditional rules can be stored for further reuse across journeys and campaigns.