Sur cette page : découvrez comment intégrer les services intelligents Adobe et les prédictions de l’IA dédiée aux clients avec Journey Optimizer afin d’utiliser les scores d’attrition et de conversion comme attributs de profil pour la prise de décision, les actions et la création de segments.
L’intégration à Adobe Intelligent Services vous permet de tirer parti de l’intelligence artificielle et du machine learning dans des cas d’utilisation liés à l’expérience client. Elle permet aux analystes marketing de configurer des prédictions adaptées aux besoins spécifiques d’une entreprise à l’aide de configurations métier, sans nécessiter d’expertise en science des données.
Intelligent Services, qui repose sur Adobe Experience Platform, fournit une IA en tant que service pour les équipes chargées de l’expérience client. Il permet de prédire le comportement des clients, de mesurer l’impact de la campagne et d’améliorer le retour sur investissement. Pour plus d’informations, consultez la Adobe Experience Platform documentation.
L’intégration entre Journey Optimizer et Intelligent Services vous permet de tirer parti des prédictions de la clientèle.
L’IA dédiée aux clients, un composant de Adobe Intelligent Services, prédit les actions probables de la clientèle. Reportez-vous à la Adobe Experience Platform documentation.
L’IA dédiée aux clients permet aux marques de créer des scores d’attrition ou à de conversion, basés sur le machine learning. Ces scores sont disponibles en tant qu’attributs de profil dans les profils Adobe Experience Platform (profil client en temps réel).
Par conséquent, ces attributs peuvent être utilisés comme n’importe quel autre attribut de profil dans Journey Optimizer. Utilisez-les dans des conditions pour la prise de décision, les actions ou la création de segments.
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- TL;DR: This page explains how Journey Optimizer integrates with Adobe Intelligent Services — specifically Customer AI — to leverage machine learning-based propensity scores as profile attributes in journeys.
Intents:
- Understand how Adobe Intelligent Services integrates with Journey Optimizer
- Use Customer AI propensity scores as profile attributes in journey conditions or actions
- Enable AI-driven predictions for churn or conversion without requiring data science expertise
- Apply machine learning scores to segment building within Journey Optimizer
Glossary:
- Adobe Intelligent Services: A suite of AI/ML services built on Adobe Experience Platform that enables customer experience predictions without requiring data science expertise (product-specific)
- Customer AI: A component of Adobe Intelligent Services that generates machine learning-based churn or conversion propensity scores for customer profiles (product-specific)
- Propensity score: A machine learning-based score representing the likelihood of a customer performing a specific action (e.g., churn or conversion), stored as a profile attribute (product-specific)
Guardrails:
- No data science expertise is required, but business-level configuration must be completed by marketing analysts
- Customer AI scores must first be configured in Adobe Experience Platform before they are available as profile attributes in Journey Optimizer
Terminology:
- Canonical name: Adobe Intelligent Services — Acronym: none — variants: Intelligent Services, AI services
- Canonical name: Customer AI — Acronym: none — variants: Customer AI scores, propensity scores
- Synonyms: “churn score” = “churn propensity” ; “conversion score” = “conversion propensity”
- Do not confuse: “Adobe Intelligent Services” ≠ “AI Assistant” (Intelligent Services is a predictive ML platform; AI Assistant is a conversational interface)
FAQ:
- Q: What is Customer AI in the context of Journey Optimizer? — Customer AI is an Adobe Intelligent Services component that creates machine learning-based churn or conversion scores, which become available as profile attributes usable in Journey Optimizer conditions, actions, and segment building.
- Q: Do I need data science skills to use Adobe Intelligent Services? — No, marketing analysts can configure predictions using business-level settings without requiring data science expertise.
- Q: Where are Customer AI scores stored? — They are stored as profile attributes in Adobe Experience Platform’s Real-time Customer Profile, making them accessible like any other profile attribute in Journey Optimizer.
- Q: How can I use Customer AI scores in a journey? — Once available as profile attributes, the scores can be used in conditions for decisioning, in action configurations, or for building audience segments.