Collaborate overview

Última actualización: 6 de octubre de 2025

AVAILABILITY

Adobe Real-Time Customer Data Platform (CDP) Collaboration está disponible actualmente en Estados Unidos, Canadá, Australia, Nueva Zelanda y en toda Europa, Oriente Medio y África, y su disponibilidad mundial estará disponible próximamente. Póngase en contacto con su representante de Adobe para obtener más información. Aprenda a empezar.

After forming a connection with a collaborator, you can create a project to begin collaborating. Projects are the heart of Real-Time CDP Collaboration, enabling you to run audience overlap calculations, discover relevant audiences, activate audiences in your advertising platforms, and measure campaign performance. Available functionality within a project depends on the use cases selected during the connection setup.

Project use cases project-use-cases

The project overview displays the use cases selected during the connection setup. These use cases define the functionality available in the project. The use cases are:

Ejemplo de uso

Project section

Medición de campañas

This use case grants access to the Measure section and all available functionality.

Descubrimiento de públicos

This use case grants access to the Discover section and all available functionality.

Activación del público

This use case grants access to the Activate section and all available functionality.

Collaborating with advertising platforms collaborating-with-advertising-platforms

Collaborations with advertising platforms will vary based on the specific platform and its capabilities. Currently, the only available advertising platform in Real-Time CDP Collaboration is Amazon Marketing Cloud (AMC). For more information about collaborating with AMC, read the Amazon Marketing Cloud guide.

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