En esta página: Comprenda cómo el contenido dinámico utiliza reglas condicionales creadas a partir de atributos de perfil, eventos contextuales y audiencias para adaptar los mensajes a perfiles de destino.
El contenido dinámico le permite adaptar el contenido de sus mensajes en función de las reglas condicionales que pueden estar formadas por atributos de perfil, eventos contextuales o públicos. Las reglas condicionales se crean mediante un generador de reglas visual dentro del editor de personalización, donde puede almacenarlas para su reutilización en los recorridos y campañas.
Las reglas condicionales se pueden aprovechar en el Designer de correo electrónico y en el editor de personalización para crear contenido dinámico que se adaptará a los perfiles objetivo en sus mensajes.
Vídeo práctico video
Información sobre cómo crear contenido dinámico con el generador de reglas de condición.
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For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces dynamic content in Journey Optimizer — how conditional rules built from profile attributes, contextual events, and audiences allow messages to adapt to the profiles they target.
Intents:
- Understand what dynamic content is and how it differs from static message content
- Identify the two entry points for dynamic content: the Email Designer and the personalization editor
- Navigate to the appropriate guide for building conditional rules or creating dynamic content
Glossary:
- Dynamic content: Message content that adapts based on conditional rules; different content is shown to different profiles depending on whether defined conditions are met. (product-specific)
- Conditional rule: A set of criteria — built from profile attributes, contextual events, or audiences — that determines which content variant a profile receives. (product-specific)
- Visual rule builder: The interactive canvas within the personalization editor used to create and store conditional rules. (product-specific)
Terminology:
- Canonical name: dynamic content — variants: conditional content, personalized content
- Synonyms: “conditional rules” = “conditions” (as labeled in the UI)
- Do not confuse: dynamic content (content that adapts per profile based on conditional rules) ≠ static content (the same content shown to all recipients regardless of conditions)
FAQ:
- Q: What types of criteria can conditional rules use? — Conditional rules can be built from profile attributes, contextual events, and audience membership.
- Q: Where can conditional rules be used to create dynamic content? — In the Email Designer (to create component variants) and in the personalization editor (to wrap expression blocks with conditions). Both entry points are covered in linked pages.
- Q: Can conditional rules be reused across journeys and campaigns? — Yes. Conditional rules can be stored for further reuse across journeys and campaigns.