En esta página: Aprenda a integrar los servicios inteligentes de Adobe y las predicciones de inteligencia artificial aplicada al cliente con Journey Optimizer para utilizar las puntuaciones de pérdida y conversión como atributos de perfil para la toma de decisiones, las acciones y la creación de segmentos.
La integración con Adobe Intelligent Services le permite aprovechar la inteligencia artificial y el aprendizaje automático para casos prácticos de experiencias del cliente. Esto permite a los analistas de marketing formular predicciones adaptadas a las necesidades de una empresa mediante configuraciones empresariales sin necesidad de tener conocimientos de ciencia de datos.
Intelligent Services, creado en Adobe Experience Platform, proporciona IA como servicio para los equipos de experiencia del cliente. Ayuda a predecir el comportamiento de los clientes, medir el impacto de las campañas y mejorar la rentabilidad de la inversión. Para obtener más información, consulte la Adobe Experience Platform documentación.
La integración entre Journey Optimizer y Intelligent Services le permite aprovechar las predicciones de los clientes.
Inteligencia artificial aplicada al cliente, un componente de Adobe Intelligent Services, predice las acciones probables del cliente. Consulte la Adobe Experience Platform documentación.
La inteligencia artificial aplicada al cliente permite a las marcas crear puntuaciones de aprendizaje automático de pérdida o conversión. Estas puntuaciones están disponibles como atributos de perfil en perfiles Adobe Experience Platform (Perfil del cliente en tiempo real).
Como resultado, estos atributos se pueden utilizar como cualquier otro atributo de perfil en Journey Optimizer. Utilícelos en condiciones para la toma de decisiones, acciones o creación de segmentos.
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- TL;DR: This page explains how Journey Optimizer integrates with Adobe Intelligent Services — specifically Customer AI — to leverage machine learning-based propensity scores as profile attributes in journeys.
Intents:
- Understand how Adobe Intelligent Services integrates with Journey Optimizer
- Use Customer AI propensity scores as profile attributes in journey conditions or actions
- Enable AI-driven predictions for churn or conversion without requiring data science expertise
- Apply machine learning scores to segment building within Journey Optimizer
Glossary:
- Adobe Intelligent Services: A suite of AI/ML services built on Adobe Experience Platform that enables customer experience predictions without requiring data science expertise (product-specific)
- Customer AI: A component of Adobe Intelligent Services that generates machine learning-based churn or conversion propensity scores for customer profiles (product-specific)
- Propensity score: A machine learning-based score representing the likelihood of a customer performing a specific action (e.g., churn or conversion), stored as a profile attribute (product-specific)
Guardrails:
- No data science expertise is required, but business-level configuration must be completed by marketing analysts
- Customer AI scores must first be configured in Adobe Experience Platform before they are available as profile attributes in Journey Optimizer
Terminology:
- Canonical name: Adobe Intelligent Services — Acronym: none — variants: Intelligent Services, AI services
- Canonical name: Customer AI — Acronym: none — variants: Customer AI scores, propensity scores
- Synonyms: “churn score” = “churn propensity” ; “conversion score” = “conversion propensity”
- Do not confuse: “Adobe Intelligent Services” ≠ “AI Assistant” (Intelligent Services is a predictive ML platform; AI Assistant is a conversational interface)
FAQ:
- Q: What is Customer AI in the context of Journey Optimizer? — Customer AI is an Adobe Intelligent Services component that creates machine learning-based churn or conversion scores, which become available as profile attributes usable in Journey Optimizer conditions, actions, and segment building.
- Q: Do I need data science skills to use Adobe Intelligent Services? — No, marketing analysts can configure predictions using business-level settings without requiring data science expertise.
- Q: Where are Customer AI scores stored? — They are stored as profile attributes in Adobe Experience Platform’s Real-time Customer Profile, making them accessible like any other profile attribute in Journey Optimizer.
- Q: How can I use Customer AI scores in a journey? — Once available as profile attributes, the scores can be used in conditions for decisioning, in action configurations, or for building audience segments.