Sales Qualifier

Adobe Sales Qualifier is an AI-powered application that automates prospect qualification, outreach, and cross-channel buyer engagement for business development representatives (BDRs). The Account Qualification Agent analyzes your accounts and prospects, prioritizes those that are ready for the next step, and drafts personalized outreach based on your CRM data.

BDRs can use the browser and email plugins to access business intelligence directly within their CRM or Outlook.

What you can do in Sales Qualifier

  • Prioritize prospects and accounts with AI-generated activity summaries and signal-based prioritization.
  • Build goal-driven Outbound Workflows in which AI proposes a cadence and drafts personalized emails for each prospect.
  • Process outreach in one queue for phone calls, LinkedIn InMails, and email reviews.
  • Book meetings automatically by connecting your calendar and inserting a personal booking link into your cadence.
  • Inform AI outreach with your own materials by building a playbook in the Knowledge Center.
  • Ask questions in natural language with AI Chat, which uses your CRM, engagement, and Knowledge Center data.
  • Track outreach performance with email and meeting-booking reports.

Explore the guide

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Get started

Complete the one-time administrator setup for user groups and a CRM connection.

Get started

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Prospects

Build, filter, and review your prospect list.

Prospects

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Accounts

Prioritize outreach with account-level pipeline and engagement data.

Accounts

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Outbound Workflows

Create goal-driven cadences with AI-generated, personalized emails.

Outbound Workflows

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Tasks

Process phone call, LinkedIn InMail, and email review tasks in one queue.

Tasks

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Performance

Review email and meeting-booking performance.

Outbound performance

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Knowledge Center

Build a playbook that grounds AI outreach and assistance in your materials.

Knowledge Center

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Integrations

Connect Salesforce or Microsoft Dynamics 365 and map your fields.

Integrations

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Profile settings

Configure your email, signature, and calendar availability.

Profile settings

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AI Chat

Ask questions based on your CRM, engagement, and Knowledge Center data.

AI Chat

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