Person audience node
The person audience node specifies which person profiles enter the journey. When you create a person journey, the journey always starts with a person audience node that defines its input. The person audience node can have one of two audience input types: a dynamic people list or an event trigger.
If the dynamic people list that you need for the person journey does not aleady exist, create the people list and then configure the Person audience node.
To configure the journey audience:
-
Click the Person audience node.
This action displays the node properties on the right.
-
Use one of the following audience configuration options for the person audience:
-
Dynamic list - Use a dynamic, rules-based people list. The list rules are evaluated at journey runtime to qualify members of the journey. People that later disqualify for the dynamic list are not removed from the journey. See Dynamic lists.
-
Event audience - Use an event audience define the journey audience based on qualifying events. Define audience members using person profile filtering and trigger journey entry using event criteria. See Event-based audiences.
-