Pre-release notes e-release-notes

Coworker loyalty recommendation skill - Marketers can now request challenge opportunities directly in Coworker’s conversational interface, getting grounded challenge ideas based on real loyalty program trends and turning them into live challenges without leaving the chat.

Challenges domain in the Content Card personalization editor - The Content Card personalization editor now supports Challenges as a domain, letting you access challenge metadata when authoring content card personalization. This makes it easier to create tailored content for each stage of a challenge — Launch, In progress, and End — without custom code.

Per-member Loyalty challenge completion deadlines - Loyalty challenges now support per-member completion deadlines: choose “Within a number of days after opt-in” under Completion requirements so each member’s deadline is calculated from their own opt-in date rather than a fixed program-wide end date. If both a challenge end date and this opt-in window are set, each member’s deadline is whichever comes first.

Supplemental ID support in Journey simulation - Supplemental ID is now supported in Journey simulation, allowing you to test complex user scenarios for both read-audience and event-triggered journeys.

Jump support for Audience Qualification journeys - Journeys that start with an Audience Qualification can now use a Jump activity to enter an event-based start journey; jumping to an Audience Qualification-based journey remains unsupported.

Compare journey versions with Coworker - Today, reviewing what changed between two versions of a journey requires manually comparing them inside Journey Optimizer node by node - there’s no structured diff, which makes change-review, audit, and pre-publish checks slow and error-prone, especially as journeys grow more complex. This capability lets a customer or AI agent compare any two versions of a journey through Coworker Chat and get back a full-fidelity, structured diff - added/removed/modified/moved nodes with field-level detail, changed connections, journey-level property changes, and roll-up counts - without opening Journey Optimizer.

Reduced step events for wait and event activities - Step events are no longer generated for wait activities and event activities when the profile was not actually processed at that activity.

Dry run step-event suppression for custom reports - As part of step-event optimization, Journey Optimizer now stops generating certain non-reportable step events during Journey Dry Runs. This only affects custom reports built on these dry-run step-event types. If you’re impacted, re-trigger the dry run to regenerate data.

Hygiene Analysis Coworker skill - A new Hygiene Analysis skill in Coworker scans your active and draft journeys for broken configurations, silent failures, and decaying or unused assets — such as stale draft journeys, orphaned data sources, and persistent custom action errors — and surfaces recommended fixes, right from the chat.

Business Performance Analysis Coworker skill - A new Business Performance Analysis skill in Coworker analyzes how your journeys are performing, explains areas of lower performance, and recommends concrete optimizations, like re-engagement waits, channel escalation, and Send Time Optimization.

Automatic event recovery timeout in Journey Properties - Journey Properties now includes a Set event recovery timeout setting: by default, impacted journey events are automatically replayed for up to 72 hours after a service interruption with no action needed. You can turn this setting on to control the replay window (0–72 hours) for time-sensitive journeys. The existing Timeout or error field has also been renamed to Custom Action / IDS Action timeout to avoid confusion between the two settings.

Split large files automatically - Direct Mail files can now be split into multiple parts automatically when they exceed roughly 20 GB, or manually by choosing a target file size in the file routing configuration.

Increased audience limit - The Direct Mail channel audience limit has been increased from 3 million to 100 million profiles, letting you target much larger audiences without hitting file-creation errors.

Suppression list override at email action level - You can now override local suppression-list behavior at the email action level, so operational or compliance-critical communications can still be sent through a dedicated configuration when needed. Global suppression-list behavior remains unchanged.

URL syntax validation in email authoring - Journey Optimizer now validates URLs earlier in the email authoring flow and surfaces clearer guidance when malformed syntax is detected. This helps authors catch issues before finalization, reduce publishing errors, and improve delivery confidence.

LINE channel for orchestrated campaigns - LINE is now available as a native outbound channel in orchestrated campaigns, alongside email, SMS, and push. You can build and deliver LINE messages directly from the campaign canvas, including text, stickers, images, videos, location data, and Flex Messages, supporting promotional, transactional, and ongoing engagement use cases in LINE-dominant markets such as Japan and APAC. Previously released in Limited Availability, this capability is now generally available.

New Orchestrated Campaigns monitoring APIs - New API specifications are now available for orchestrated campaigns, allowing you to programmatically create, manage, and trigger orchestrated campaigns, enabling deeper integration with external systems and automation pipelines.

Direct join UX improvements - When adding an attribute from a related collection, you can now choose between three join modes — a new default that warns you about potential performance impact from cartesian products, plus the existing Aggregate and Advanced modes — making it easier to understand the tradeoffs of your query before you build it.

Conditional content with relational data in orchestrated campaigns - When building conditional content in the Email Designer for orchestrated campaigns, you can now build conditions directly on relational data — such as related records associated with a profile — not just standard profile attributes. This closes a gap from the original release, so marketers can build these conditions visually, without needing engineering help.

Campaign Orchestration monitoring — A new user interface is now available for tracking the ingestion status and freshness of relational store data used by Orchestrated Campaign Segmentation. It gives you direct visibility into the health of the data feeding your batch audiences. A new Campaign Orchestration tab in the Adobe Experience Platform’s Monitoring dashboard surfaces the health of relational store dataflows (records ingested/updated/deleted/failed/skipped), with drill-down graphs and a per-dataflow/dataset breakdown including lineage.

Decisioning rule generation from Coworker - The AI-assisted decisioning rule generation experience, previously available via the right rail, is now accessible through Coworker, which replaces the right rail as the way to build rules with AI.

Support for Adobe Experience Platform profiles in Rule and Ranking formula simulation - When simulating a Rule or Ranking Formula, you can now select an Adobe Experience Platform profile to automatically fill the attributes of a test-data variant, instead of entering them manually.

Usability improvements in the Content Simulation experience - The new Content Simulation experience now lets you name and organize your variants for easy comparison, copy or delete variant details directly from each card, view full attribute paths and per-card channel configuration on demand, and upload your own CSV, JSON, or JSONL profiles from a more prominent upload button.

Unified calendar for Campaigns, Journeys, and Orchestrated campaigns - The calendar view for journeys and campaigns now moves out of separate inventories into a unified, left-rail accessible menu that shows both in one combined view.