Custom journey reports section-overview

Custom journey reports in Adobe Journey Optimizer empower you to track and analyze the performance of customer journeys with precision, using data-rich insights from Journey Step Events and schemas. Whether you’re looking to understand how users move through your journeys, troubleshoot specific steps, or integrate journey data with Adobe Experience Platform for deeper analysis, this feature provides the tools you need. From grasping the structure of step event fields to exploring SQL query examples for advanced analytics, each subtopic offers a focused guide to help you turn complex data into actionable strategies. Dive in and uncover how to optimize every step of your customer’s journey.

Custom Journey Reports

icon

Create and Analyze Journey Reports

Learn how to create journey reports, understand schemas and datasets, and integrate them with Adobe Experience Platform and Customer Journey Analytics for detailed performance analysis.

Learn how to create journey reports

icon

Step Event Field List

Explore the comprehensive list of step event fields, categorized and described to support reporting and data management tasks in Adobe Journey Optimizer.

View step event fields

icon

Legacy Step Event Fields

Understand the legacy step event fields used in Adobe Journey Optimizer, categorized into journey fields, action execution fields, and more, with detailed definitions and use cases.

Learn about legacy step event fields

icon

Example SQL Queries for Data Analysis

Access example SQL queries for analyzing Journey Optimizer data in a Data Lake, from troubleshooting to reporting and audience segmentation.

View SQL query examples

recommendation-more-help
b22c9c5d-9208-48f4-b874-1cefb8df4d76