Dynamic content section-overview
Dynamic content in Adobe Journey Optimizer empowers you to create personalized messages that adapt seamlessly to your audience. By using conditional rules, you can tailor emails, SMS, and push notifications based on profile attributes, audience membership, or real-time events. Whether you’re crafting a fallback message for when specific criteria aren’t met or saving reusable rules for consistency, the personalization editor and Email Designer offer intuitive tools to bring your ideas to life. This section guides you through building, managing, and applying dynamic content, helping you deliver impactful, context-aware communication every time.
Dynamic Content Features
Getting Started with Dynamic Content
Learn how to use conditional rules and the personalization editor to adapt message content dynamically based on profile attributes, contextual events, or audiences.
Create and Manage Conditional Rules
Master the creation, saving, and management of conditional rules to define dynamic content in your messages using Adobe Journey Optimizer.
How to Create Dynamic Content in Adobe Journey Optimizer
Discover how to use the personalization editor and conditional rules to create dynamic content for emails, SMS, and push notifications.