Personalize your brand brands-personalize
About the brand about-brand
Use the About the brand tab to establish the core identity of your brand—outlining its purpose, personality, tagline, and other defining attributes.
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Start by filling in the foundational information for your brand in the Key details category:
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Brand Kit Name: Enter your brand kit name.
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When to Use: Specify scenarios or contexts where this brand kit should be applied.
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Brand Name: Enter the official name of the brand.
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Brand Description: Provide an overview of what this brand represents.
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Default Tagline: Add the primary tagline associated with the brand.
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In the Guiding principles category, clarify the core direction and philosophy of your brand:
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Mission: Detail your brand’s purpose.
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Vision: Describe your long-term goal or desired future state.
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Market Positioning: Explain how your brand is positioned in the market.
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From the Core brand values category, click
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Value: Name a core brand value.
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Description: Explain what this value means to your brand.
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Behaviors: Outline the actions or attitudes that reflect this value in practice.
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Manifestations: Give examples of how this value is expressed in real-world branding.
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If needed, click the
You can now further personalize your brand or publish your brand.
Writing style writing-style
The Writing style section outlines the standards for writing content, detailing how language, formatting, and structure should be used to maintain clarity, coherence, and consistency across all materials.
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| Category | Subcategory | Guidelines Example | Exclusions Example |
| Content Creation Standards | Brand Messaging Standards | Highlight innovation and customer-first messaging. | Do not overpromise product capabilities. |
| Tagline Usage | Place the tagline beneath the logo on all digital marketing assets. | Do not modify or translate the tagline. | |
| Core Messaging | Emphasize the key benefit statement—such as improved productivity. | Do not use unrelated value propositions. | |
| Naming Standards | Use simple, descriptive names such as "ProScheduler". | Do not use complex terms or special characters. | |
| Brand Communication Style | Brand Personality Traits | Friendly and approachable. | Do not be defeatist. |
| Writing Mechanics | Keep sentences short and impactful. | Do not use excessive jargon. | |
| Situational Tone | Maintain a professional tone in crisis communications. | Do not be dismissive in support communications. | |
| Word Choice Guidelines | Use words like "innovative" and "smart". | Avoid words like "cheap" or "hack". | |
| Language Standards | Follow American English conventions. | Do not mix British and American spellings. | |
| Legal Compliance Standards | Trademark Standards | Always use the ™ or ® symbol. | Do not omit legal symbols when required. |
| Copyright Standards | Include copyright notices on marketing materials. | Do not use third-party content without permission. | |
| Disclaimer Standards | Display disclaimers legibly on digital assets. | Do not hide disclaimers in non-visible areas. |
To personalize your Writing Style:
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From the Writing Style tab, click
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Enter your guideline, exception or exclusion. You can also include Examples to better illustrate how it should be applied.
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Specify the Usage context for your guideline, exception or exclusion:
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Channel type: Choose where this guideline, exception, or exclusion should apply. For example, you may want a specific writing style to appear only in Email, Mobile, Prints, or other communication channels.
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Element type: Specify which content element the rule applies to. This could include elements such as Headings, Buttons, Links, or other components within your content.
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Once your guideline, exception, or exclusion is set up, click Add.
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If needed, select one of your guideline or exclusion to update or delete.
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Click the
You can now further personalize your brand or publish your brand.
Visual content visual-content
The Visual Content section defines the standards for imagery and design, detailing the specifications needed to maintain a unified and consistent brand look.
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| Category | Guidelines Example | Exclusions Example |
| Photography Standards | Use natural lighting for outdoor shots. | Avoid overly edited or pixelated images. |
| Illustration Standards | Use clean, minimalistic styles. | Avoid overly complex. |
| Icon standards | Use a consistent 24px grid system. | Do not mix icon dimensions, use inconsistent stroke weights, or deviate from grid rules. |
| Usage guidelines | Choose lifestyle images that reflect real customers using the product in professional environments. | Do not use imagery that contradicts brand tone or appears out of context. |
To personalize your Visual content:
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From the Visual content tab, click
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Enter your guideline, exclusion or example.
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Specify the Usage context for your guideline or exclusion:
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Channel type: Choose where this guideline, exception, or exclusion should apply. For example, you may want a specific writing style to appear only in Email, Mobile, Prints, or other communication channels.
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Element type: Specify which content element the rule applies to. This could include elements such as Headings, Buttons, Links, or other components within your content.
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Once your guideline, exception, or exclusion is set up, click Add.
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To add an image showing correct usage, select Example and click Select image. You can also add an image showing incorrect usage as an exclusion example.
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If needed, select one of your guideline or exclusion to update or delete.
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Select one your example to update it, replace the image or click the
You can now further personalize your brand or publish your brand.