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Campaign report campaign-global-report-cja
The Campaign report acts as a comprehensive dashboard, providing a detailed analysis of key metrics associated with your campaign. It includes data such as click counts, delivered messages, profile numbers, and actions taken. By offering a complete overview of your campaign’s effectiveness and engagement levels, the report ensures a thorough understanding of your campaign’s overall performance.
Campaign reports can be accessed directly from your Campaign with the Reports button.
The Campaign report page will be displayed with the following tabs depending on the chosen channel:
To learn more on Customer Journey Analytics Workspace and how to filter and analyze data, refer to this page.
Campaign campaign-global
Campaign KPIs campaign-kpis
The Campaign Key Performance Indicators (KPIs) function as an all-encompassing dashboard, delivering an analysis of essential metrics associated with your campaign. This encompasses details such as the count of clicks and number of delivered messages, offering a comprehensive insight into your campaign’s effectiveness and level of engagement.
The KPIs will vary based on the channels used in your campaign.
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Click through rate: Percentage of users who interacted with the message.
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Clicks: Number of times a content was clicked on in your message.
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Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
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Displays: Number of times the message was opened.
Campaign overview delivery-global
The Campaign overview table serve as a comprehensive dashboard, offering a detailed breakdown of key metrics related to your campaign. This includes essential information such as the number of profiles and the actions delivered, providing a thorough understanding of your campaign’s performance and engagement.
Note that metrics will vary based on the channels used in your campaign.
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People: Number of user profiles who qualify as target profiles for your messages.
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Click through rate: Percentage of users who interacted with the message.
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Clicks: Number of times a content was clicked on in your message.
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Unique Clicks: Number of profiles who clicked on a content in your message.
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Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
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Bounces for outbound channels: Total number of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
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Outbound Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
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Outbound Exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Campaign funnel results campaign-funnel
The Campaign funnel results graph presents a detailed analysis of your profiles’ engagement with your messages, offering valuable insights into how various profiles interacted with your content.
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Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
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Clicks: Number of times a content was clicked on in your message.
Tracked link label campaign-track
The Tracked link label table offers essential insights into your visitors’ engagement with the URLs included in your messages, providing valuable information about which links attract the most interaction.
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Unique Clicks: Number of profiles who clicked on a content in your message.
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Clicks: Number of times a content was clicked on in your message.
Experimentation experimentation
The Experimentation tab provides key insights into the performance of each variant, and identifies the most successful one.
Note that defining the best performer might take some time. If your experiment is not successful, it will be set to Inconclusive.
Experimentation KPIs experimentation-kpis
The Experimentation Key Performance Indicators (KPIs) function as an all-encompassing dashboard, delivering an analysis of essential metrics associated with your experimentation.
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Lift: Measure of the percentage improvement in conversion rate of a given treatment over the baseline.
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Confidence: Evidence that a given treatment is the same as the baseline treatment. Learn more
Variant by Inbound clicks variant-inbound
The Variant by Inbound clicks widget details the performance of each variant.
For a deep-dive in these results and how to interpret them, refer to this page.
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People: Number of user profiles who qualify as target profiles for your messages.
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Inbound Clicks: Total count of clicks across outbound channels.
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Conversion rate: Total value of the Success metric, previously selected when creating your Experiments, divided by the number of profiles.
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Lift: Measure of the percentage improvement in conversion rate of a given treatment over the baseline.
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Confidence: Evidence that a given treatment is the same as the baseline treatment. Learn more
Conversion rate for Inbound clicks conversion-rate
The Confidence interval graph measures uncertainty around improvement. It details the percentage difference in performance between the baseline and the best performing treatment. Learn more.
Email email-global
Delivered vs Click trend delivered-click
The Delivered vs Click trend graph presents a detailed analysis of your profiles’ engagement with your emails, offering valuable insights into how profiles interact with your content.
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Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
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Clicks: Number of times a content was clicked on in your emails.
Delivery status delivery-status
The Delivery status graph provides a comprehensive view of data related to sent emails in your campaign, offering insights into key metrics such as delivered and bounces. This enables a detailed analysis of the email sending process, providing valuable information on the efficiency and performance of your campaigns.
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Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
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Bounces for outbound channels:Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
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Outbound errors: Total number of errors that occurred during a the sending process preventing it from being sent to profiles.
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Outbound exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Sending Statistics sending-statistics-email
The Sending Statistics table provides a comprehensive summary of essential data regarding emails in your campaigns. It details key metrics such as the interactions with your emails and number of emails successfully delivered, offering valuable insights into the effectiveness and reach of your emails and campaigns.
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People: Number of user profiles who qualify as target profiles for your messages.
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Targeted: Total number of emails processed during the sending process.
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Sends: Total number of sends for your email.
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Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
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Bounces for outbound channels: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
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Outbound Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
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Outbound Exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Tracking statistics tracking-statistics-email
The Email - Tracking statistics table offers a detailed account of profile activity related to emails included in your campaign. This includes metrics on opens, clicks, and other relevant engagement indicators, offering a comprehensive view of how profiles interact with your email content.
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Click through rate (CTR): Percentage of users who interacted with the email.
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Click through open rate (CTOR): Number of times the email was opened.
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Clicks: Number of times a content was clicked on in your emails.
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Unique Clicks: Number of profiles who clicked on a content in an email.
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Email Opens: Number of times your emails were opened in a campaign.
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Unique Email Opens: Percentage of opened emails.
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Spam complaints: Number of times a message was declared as spam or junk.
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Unsubscribes: Number of clicks on the unsubscription link.
Email domains email-domains
The Email Domains table offers an in-depth breakdown of emails categorized by domain, providing extensive insights into the performance metrics of your email campaigns. This comprehensive analysis enables you to understand the behavior of different domains in response to your email content.
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Sends: Total number of sends for your email.
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Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
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Email Opens: Number of times your emails were opened in a campaign.
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Clicks: Number of times a content was clicked on in your emails.
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Bounces for outbound channels: Total number of errors cumulated during the sending process and automatic return processing in relation to the total number of sent emails.
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Outbound Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
Tracked link labels track-link-label
The Tracked link labels table offers a comprehensive overview of the link labels within your emails, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
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Unique Clicks: Number of profiles who clicked on a content in an email.
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Clicks: Number of times a content was clicked on in your emails.
Tracked link URLs track-link-url
The Tracked link URLs table provide a comprehensive overview of the URLs within your email that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your emails.
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Unique Clicks: Number of profiles who clicked on a content in an email.
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Clicks: Number of times a content was clicked on in your emails.
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Displays: Number of times the email was opened.
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Unique displays: Number of times the email was opened, multiple interactions of one profile are not taken into account.
Email subjects email-subjects
The Email subjects table presents a thorough overview of email subjects that have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
- People: Number of user profiles who qualify as target profiles for your emails.
Excluded reasons excluded-reasons
The Excluded reasons table presents a comprehensive view of the different factors that resulted in the exclusion of user profiles from the targeted audience, resulting in the message not being received.
Refer to this page for the comprehensive list of exclusion reasons.
Bounce reasons bounce-reasons-email
The Bounce Reasons table compiles the available data related to bounced messages, providing detailed insights into the specific reasons behind email bounces.
For more information on bounces, refer to the Suppression list page.
Error reasons error-reasons-email
The Error Reasons table offers visibility into the specific errors that occurred during the sending process, providing valuable information on the nature and occurrence of errors.
SMS sms
Delivered vs Click trend delivered-click-sms
The Delivered vs Click trend graph presents a detailed analysis of your profiles’ engagement with your emails, offering valuable insights into how profiles interact with your content.
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Delivered: Number of SMS messages successfully sent, in relation to the total number of SMS messages.
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Clicks: Number of times a content was clicked on in your SMS messages.
Delivery status delivery-status-sms
The Delivery status table offers a detailed account of profile activity related to your SMS campaigns. This includes metrics on delivered, clicks, and other relevant engagement indicators, offering a comprehensive view of how profiles interact with your SMS content.
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Delivered: Number of SMS messages successfully sent, in relation to the total number of SMS messages.
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Bounces for outbound channels: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent SMS messages.
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Outbound errors: Total number of errors that occurred preventing it from being sent to profiles.
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Outbound exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Tracked link labels track-link-label-sms
The Tracked link labels table offers a comprehensive overview of the link labels within your SMS messages, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
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Unique Clicks: Number of profiles who clicked on a content in your SMS message.
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Clicks: Number of times a content was clicked on in your SMS messages.
Tracked link URLs track-link-url-sms
The Tracked link URLs table provide a comprehensive overview of the URLs within your SMS messages that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your SMS messages.
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Unique Clicks: Number of profiles who clicked on a content in your SMS message.
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Clicks: Number of times a content was clicked on in your SMS messages.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
SMS inbound message sms-inbound
The SMS inbound message table presents a thorough overview of which SMS messages have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
- People: Number of user profiles who qualify as target profiles for your SMS messages.
SMS Message type sms-message-type
The SMS Message type table presents a thorough overview of which SMS Message type have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
- People: Number of user profiles who qualify as target profiles for your SMS messages.
SMS providers sms-providers
The SMS providers table presents a thorough overview of which SMS providers have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
- People: Number of user profiles who qualify as target profiles for your SMS messages.
Bounce reasons bounce-reasons-sms
The Bounces Reasons table provides a comprehensive overview of data related to bounced SMS messages, delivering valuable insights into the specific reasons behind instances of SMS message bounces.
Error reasons error-reasons-sms
The Error Reasons table allows you to identify the specific errors that occurred during the sending process of your SMS messages, facilitating a thorough analysis of any issues encountered.
Exclude reasons excluded-reasons-sms
The Exclude Reasons table visually depicts the diverse factors that led to the exclusion of user profiles from the targeted audience, preventing them from receiving your SMS messages.
Refer to this page for the comprehensive list of exclusion reasons.
Push notification push-notification
Sending Statistics sending-statistics-push
The Sending Statistics table provides a comprehensive summary of essential data regarding your push notification campaigns. It details key metrics such as the size of the targeted audience and number of push notification successfully delivered, offering valuable insights into the effectiveness and reach of your push notification.
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People: Number of user profiles who qualify as target profiles for your push notifications.
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Targeted: Total number of push notifications processed during the analysis.
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Sends: Total number of sends for the push notification.
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Delivered: Number of push notifications successfully sent, in relation to the total number of sent push notifications.
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Bounces for outbound channels: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of push notifications.
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Outbound errors: Total number of errors that occurred preventing it from being sent to profiles.
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Outbound exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Tracking statistics tracking-statistics-push
The Tracking statistics table offers a detailed snapshot of profile activity tied to your push notifications, providing essential insights into engagement and push notifications effectiveness.
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Click through rate (CTR): Percentage of users who interacted with the push notifications.
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Click through open rate (CTOR): Number of times the push notifications was opened.
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Clicks: Number of times a content was clicked on in your push notifications.
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Unique Clicks: Number of profiles who clicked on a content in your push notifications.
Tracked link labels track-link-label-push
The Tracked link labels table offers a comprehensive overview of the link labels within your push notifications, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
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Unique Clicks: Number of profiles who clicked on a content in your push notifications.
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Clicks: Number of times a content was clicked on in your push notifications.
Tracked link URLs track-link-url-push
The Tracked link URLs table provide a comprehensive overview of the URLs within your push notifications that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your push notifications.
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Unique Clicks: Number of profiles who clicked on a content in your push notifications.
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Clicks: Number of times a content was clicked on in your push notifications.
Bounce reasons bounce-reasons-push
The Bounces Reasons table provides a comprehensive overview of data related to bounced push notifications, delivering valuable insights into the specific reasons behind instances of push notifications bounces.
Error reasons error-reasons-push
The Error Reasons table allows you to identify the specific errors that occurred during the sending process of your push notifications, facilitating a thorough analysis of any issues encountered.
Excluded reasons exclude-reasons-push
The Exclude Reasons table visually depicts the diverse factors that led to the exclusion of user profiles from the targeted audience, preventing them from receiving your push notifications.
Refer to this page for the comprehensive list of exclusion reasons.
In-app in-app
Impression & click trend impression-click-trend
The Impression & Click trend graph presents a detailed analysis of your profiles’ engagement with your In-app messages, offering valuable insights into how profiles interact with your content.
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Clicks: Number of times a content was clicked on in your In-app messages.
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Displays: Number of times the message was opened.
Clicks clicks-inapp
The Clicks graph displays In-app click metrics, illustrating both the total number of content clicks and the number of unique profiles who clicked on the content.
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Unique Clicks: Number of profiles who clicked on a content in your In-app messages
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Clicks: Number of times a content was clicked on in your In-app messages.
Display display-inapp
The Displays graph helps you understand both the overall reach of the message and the number of unique profiles engaging with it.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracking data tracking-data-inapp
The Tracking data table offers a detailed snapshot of profile activity tied to your In-app messages, providing essential insights into engagement and In-app messages effectiveness.
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People: Number of user profiles who qualify as target profiles for your In-app messages.
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Click through rate (CTR): Percentage of users who interacted with the In-app messages.
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Click through open rate (CTOR): Number of times the In-app messages was opened.
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Clicks: Number of times a content was clicked on in your In-app messages.
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Unique Clicks: Number of profiles who clicked on a content in your In-app messages.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
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Sends: Total number of sends for your In-app messages.
Tracked link labels track-link-label-inapp
The Tracked link labels table offers a comprehensive overview of the link labels within your In-app messages, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
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Unique Clicks: Number of profiles who clicked on a content in your In-app messages.
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Clicks: Number of times a content was clicked on in your In-app messages.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracked link URLs track-link-url-inapp
The Tracked link URLs table provide a comprehensive overview of the URLs within your In-app messages that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your In-app messages.
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Unique Clicks: Number of profiles who clicked on a content in your In-app messages.
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Clicks: Number of times a content was clicked on in your In-app messages.
Direct mail direct-mail
Sending Statistics sending-statistics-directmail
The Sending Statistics table provides a comprehensive summary of essential data regarding your direct mail campaigns. It details key metrics such as the size of the targeted audience and number of direct mail successfully delivered, offering valuable insights into the effectiveness and reach of your direct mail messages.
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People: Number of user profiles who qualify as target profiles for your messages.
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Targeted: Total number of direct mail messages processed during the sending process.
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Sends: Total number of sends for your direct mail messages.
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Delivered: Number of direct mail messages successfully sent, in relation to the total number of sent messages.
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Outbound Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
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Outbound Exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Delivery status delivery-status-directmail
The Delivery status graph provides a comprehensive view of data related to sent direct mail messages in your campaign, offering insights into key metrics such as delivered and errors. This enables a detailed analysis of the direct mail messages sending process, providing valuable information on the efficiency and performance of your campaigns.
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Delivered: Number of direct mail messages successfully sent, in relation to the total number of sent direct mail messages.
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Outbound errors: Total number of errors that occurred during a the sending process preventing your direct mail messages from being sent to profiles.
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Ountbound exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Error reasons error-reasons-directmail
The Error Reasons table allows you to identify the specific errors that occurred during the sending process of your direct mail messages, facilitating a thorough analysis of any issues encountered.
Excluded reasons exclude-reasons-directmail
The Exclude Reasons table visually depicts the diverse factors that led to the exclusion of user profiles from the targeted audience, preventing them from receiving your direct mail messages.
Refer to this page for the comprehensive list of exclusion reasons.
Web web
Impression & click trend impressions-web
The Impression & Click trend graph presents a detailed analysis of your profiles’ engagement with your Web pages, offering valuable insights into how profiles interact with your content.
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Clicks: Number of times a content was clicked on in your Web pages.
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Displays: Number of times the message was opened.
Clicks clicks-web
The Clicks graph displays Web page click metrics, illustrating both the total number of content clicks and the number of unique profiles who clicked on the content.
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Unique Clicks: Number of profiles who clicked on a content in your Web pages.
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Clicks: Number of times a content was clicked on in your Web pages.
Displays displays-web
The Displays graph helps you understand both the overall reach of the message and the number of unique profiles engaging with it.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracking data track-data-web
The Tracking data table offers a detailed snapshot of profile activity tied to your Web pages, providing essential insights into engagement and Web pages effectiveness.
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People: Number of user profiles who qualify as target profiles for your Web pages.
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Click through rate (CTR): Percentage of users who interacted with the Web pages.
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Clicks: Number of times a content was clicked on in your Web pages.
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Unique Clicks: Number of profiles who clicked on a content in your Web pages.
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Displays: Number of times the Web page was opened.
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Unique displays: Number of times the Web page was opened, multiple interactions of one profile are not taken into account.
Tracked link labels track-link-web
The Tracked link labels table offers a comprehensive overview of the link labels within your Web pages, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
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Unique Clicks: Number of profiles who clicked on a content in your Web pages.
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Clicks: Number of times a content was clicked on in your Web pages.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracked link URLs track-url-web
The Tracked link URLs table provide a comprehensive overview of the URLs within your Web pages that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your Web pages.
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Unique Clicks: Number of profiles who clicked on a content in your Web pages.
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Clicks: Number of times a content was clicked on in your Web pages.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.