Email channel configurations

Adobe Journey Optimizer B2B Edition leverages the channel functions and event tracking in Marketo Engage. Administrators should ensure that the delivery and tracking configurations are in place to enable channel delivery for Marketers. For information about the protocols needed for email delivery and tracking through Marketo Engage, see Protocols for tracking and email delivery.

Delivery settings

The default email settings are used when Marketers create an email in an account journey. To review the email delivery settings, go to Administration > Channels. Under Email in the navigation panel, select Delivery Settings.

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The settings are read-only in Journey Optimizer B2B Edition. Click Edit settings at the top right to access the configuration options in the connected Marketo Engage instance.

Select each of the following tabs to review the current settings.

Email header parameters email-header

The email header parameters define the default values for the following:

Branding domains branding-domains

To review the branding domains, click the Branding domains tab.

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This setting defines your primary domain for one or more workspaces in the connected Marketo Engage instance. New emails use this domain as the default, but marketers can override it on a per-email basis. For more information about defining the default branding domain, refer to the Marketo Engage documentation.

Custom header options custom-header-options

To review the custom header options, click the Custom header options tab.

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When Strict Transport Security is enabled, it guarantees that tracking links are served over HTTPS (only for subscriptions with tracking links secured by SSL).

Communication limits

Communication limits control the number of emails that a contact receives from your organization. The limits that you set are shared between Journey Optimizer B2B Edition and the connected Marketo Engage instance. Setting these limits ensures that one lead does not receive more than a maximum number of emails over a given period of time.

For example, with a defined limit of five emails per day, the system ensures that one contact does not receive a sixth email within a day by suppressing the sixth email. With shared communication limits between Journey Optimizer B2B Edition and Marketo Engage, the communication limit rules are defined in one location. The sixth email is suppressed, regardless of the send action coming from Journey Optimizer B2B Edition or Marketo Engage.

All Marketo Engage production instances have communication limits defined by default (see the Marketo Engage documentation for more information). To use shared communication limits, define the rules in Journey Optimizer B2B Edition and extend the sharing of these limits to the Marketo Munchkin codes.

To review or set the communication limit rules, go to Administration > Channels. Under Email in the navigation panel, and select Communication limits.

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By default, there is a global rule set where you can define, activate, and deactivate multiple rules according to your requirements. Click the rule set name to display the rules list.

Create a rule

The new rule is in the Draft state and is not applied to the communication limits until you choose to activate it.

Manage rules

As long as a rule is in the Draft state, you can edit the definition or delete the rule. When you want the rule to be applied, you can activate it. Click the More menu (…) icon next to the draft rule name in the list and choose Activate.

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Then, click Activate in the confirmation dialog.

An active rule cannot be edited or deleted, it can only be deactivated. For an active rule that you want to remove from the applied communication limits, click the Deactivate ( ) icon next to the active rule name.

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Then, click Deactivate in the confirmation dialog.

The rule is displayed with an Inactive status. It is similar to a draft rule, and you can edit, delete, or activate it when needed.

SPF/DKIM

Improve your email delivery rates by incorporating SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) into your DNS settings. These technologies assure your recipients that your emails are not spam. To help prevent recipients’ spam filters from rejecting emails, ensure that SPF and DKIM are set up for your domains.

To review the current settings, go to Administration > Channels. Under Email in the navigation panel, select SPF/DKIM.

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The settings are read-only in Journey Optimizer B2B Edition. Click Edit settings at the top right to access the configuration options in the connected Marketo Engage instance.

SPF setup

The network administrator should add the following line to your DNS entries:

[domain] IN TXT v=spf1 mx ip4:[corpIP] include:mktomail.com ~all

In this entry, replace [domain] with the primary domain of your website (such as company.com) and [corpIP] with the IP address of your corporate email server (such as 255.255.255.255). If you send emails from multiple domains through Marketo Engage, add this entry for each domain on a single line.

If you already have an SPF record in your DNS entry, add the following to it:

include:mktomail.com

DKIM setup

DKIM is an authentication protocol that is used by email receivers to validate the sender of the email message. It often improves the deliverability of emails to the inbox because a receiver can be confident that the message is not a forgery.

When you have the public key in your DNS record and the sending domain activated in the connected Marketo Engage instance, custom DKIM signing is used for your outgoing messages. The custom DKIM signing includes an encrypted digital signature with each email that is sent. The receivers are then able to decrypt the digital signature by looking up the public key in your sending domain’s DNS. If the key in the email corresponds with the key in the DNS record, the receiving mail server is more likely to accept the email sent through Marketo Engage.

For more information about configuring a custom DKIM signature for email delivery, refer to the Marketo Engage documentation.

Bot activity

Email bot activity can erroneously inflate your email open and click data.

Marketo Engage uses two methods for confirming bot activity:

For email link click and email open activities, new attributes are populated with the following values:

To review the current settings, go to Administration > Channels. Under Email in the navigation panel, select Bot activity.

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The settings are read-only in Journey Optimizer B2B Edition. Click Edit settings at the top right to access the configuration options in the connected Marketo Engage instance.

For more information about configuring the bot activity options, refer to the Marketo Engage documentation.