Work with audiences gs-audiences

Experience Platform Federated Audience Composition allows you to create compositions, where you can leverage various activities into a visual canvas to create audiences and store them into Adobe Experience Platform Audience Portal.

You can then target these audience in Journey Optimizer or activate them to any destination supported by Adobe Experience Platform.

Audience creation using compositions  creation

To create audiences using Federated Audience composition, you need to create a composition including a Save audience activity. This activity allows you to save the audience into Audience Portal, and to select fields from your external databases to include in the audience. Learn how to configure a Save audience activity

Audience created using Adobe Federated Data Composition include all the fields selected in the Save audience activity, and are stored in Audience Portal alongside all Adobe Experience Platform audiences.

After executing the composition, the resulting audience is saved in Adobe Experience Platform as an external audience, and available into Adobe Real-Time Customer Data Platorm and/or Adobe Journey Optimizer.

You can activate these audiences to any destination supported by Adobe Experience Platform. Learn how to work with destinations in Adobe Experience Platform

Access your audience in Adobe Experience Platform access-audience

Audiences created using Federated Audience Composition are made accessible in Audience Portal, which is accessible from the Audiences menu.

The Browse tab lists all existing audiences stored into Adobe Experience Platform. You can identify Federated Audience Composition audiences in the list using the Origin column or the filters available in the left hand pane.

For more information on how to work with audiences in Adobe Experience Platform, refer to Audience Portal documentation