Save audience
The Save audience activity allows you to create a new audience from the population computed upstream in a composition. The audiences created are added to the list of Adobe Experience Platform audiences, and are made available via the Audiences menu. Learn how to work with audiences
This activity is essentially used to keep population groups computed in the same composition, by converting them into reusable audiences. Connect it to other targeting activities such as a Build audience or a Combine activity.
IMPORTANTConfigure the Save audience activity
Follow these steps to configure the Save audience activity:
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Add a Save audience activity to your composition.
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Specify the label of the audience to create.
IMPORTANTThe audience label must be unique within the current sandbox. It cannot be the same label as any existing audience. -
Use the Audience Mappings section to select the fields you want to bring over with the newly created audience. To do this, click Add Audience Mapping then choose the source and target audience fields.
Repeat the operation to add as many audience mappings as needed.
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Select the primary identity and namespace to use to identify the targeted profiles in the database:
- Primary identity field: Select the field to use to identify the profiles. For example, its email address or phone number.
- Identity namespace: Select the namespace to use to identity the profiles, i.e. the type of data to use as identification key. For example, if the email address has been selected as primary identity field, the identity namespace Email should be selected. If the unique identifier is the phone number, then the identity namespace Phone should be selected.
Access your audience in Adobe Experience Platform
After executing the composition, the resulting audience is saved in Adobe Experience Platform as an external audience, and available into Adobe Real-Time Customer Data Platorm and/or Adobe Journey Optimizer. It is made accessible in the Audiences menu. Learn more
The created audience includes all the fields selected in the Audience Mappings section. You can target this audience in Journey Optimizer or activate it to any destination supported by Adobe Experience Platform.
