Send data to Adobe Analytics using the Web SDK

The Experience Platform Web SDK can send data to Adobe Analytics through the Experience Platform Edge Network. Adobe provides several options to send data to Adobe Analytics using the Web SDK:

Use the XDM object use-xdm-object

If you want to use a pre-defined schema specific to Adobe Analytics, you can add the Adobe Analytics ExperienceEvent schema field group to your schema. Once added, you can populate this schema using the xdm object in the Web SDK to send data to a report suite. When data arrives at the Edge Network, it translates the XDM object into a format that Adobe Analytics understands.

There are two ways you can send data to Adobe Analytics through Web SDK:

See XDM object variable mapping to Adobe Analytics in the Adobe Analytics implementation guide for a full reference of XDM fields and how they map to Analytics variables.

Use the data object use-data-object

As an alternative to using the XDM object, you can use the data object instead. The data object is geared towards implementations that currently use AppMeasurement, making the upgrade to the Web SDK much easier.

Depending on whether you are using AppMeasurement or the Analytics tag extension, see the following guides for details on how to migrate to Web SDK:

See the documentation on data object variable mapping to Adobe Analytics in the Adobe Analytics implementation guide for a full reference of data object fields and how they map to Analytics variables.

Use context data variables use-context-data-variables

Any variables that are not automatically mapped are available as context data variables. You can then use processing rules to map context data variables to Analytics variables. For example, if you had a custom XDM schema that looked like the following:

{
  "xdm": {
    "key":"value",
    "animal": {
      "species": "Raven",
      "size": "13 inches"
    },
    "array": [
      "v0",
      "v1",
      "v2"
    ],
    "objectArray":[{
      "ad1": "300x200",
      "ad2": "60x240",
      "ad3": "600x50"
    }]
  }
}

Then these fields would be the context data keys available to you in the Processing rules interface:

a.x.key //value
a.x.animal.species //Raven
a.x.animal.size //13 inches
a.x.array.0 //v0
a.x.array.1 //v1
a.x.array.2 //v2
a.x.objectarray.0.ad1 //300x200
a.x.objectarray.1.ad2 //60x240
a.x.objectarray.2.ad3 //600x50

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