DocumentationExperience PlatformExperience Platform Release Notes

Adobe Experience Platform release notes

Last update: Wed Apr 02 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Release date: July 30, 2024

New features in Adobe Experience Platform:

  • Limited Availability Federated Audience Composition

Updates to existing features and documentation in Experience Platform:

  • Advanced data lifecycle management
  • Data collection
  • Data governance
  • Destinations
  • Segmentation Service
  • Sources
  • Unified Tags

Federated Audience Composition

Federated Audience Composition allows enterprises to compose data for better application across various use cases. With this new approach, as an Adobe Real-Time Customer Data Platform and/or Adobe Journey Optimizer user, you can federate datasets directly from your existing data warehouse to create and enrich Adobe Experience Platform audiences and attributes all in one system.

For more information, read the Federated Audience Composition documentation.

Advanced data lifecycle management

Experience Platform provides a suite of data hygiene capabilities that allow you to manage your stored data through programmatic deletions of consumer records and datasets. Using either the Data Lifecycle workspace in the UI or through calls to the Data Hygiene API, you can effectively manage your data stores. Use these capabilities to ensure that information is used as expected, is updated when incorrect data needs fixing, and is deleted when organizational policies deem it necessary.

New documentation

New documentation
Description
Data Hygiene API reference
Use the Data Hygiene API to effectively manage your data stores in Experience Platform. With these capabilities, you can ensure that information is used as expected, updated when incorrect, and deleted when organizational policies deem it necessary.

Read the Data Hygiene API reference document for detailed information on how to use the API. You can use the Data Hygiene API to schedule dataset expiration dates, programmatically correct or delete stored customer personal data, and check your data hygiene quotas. The API reference document includes the available endpoints, request parameters, and response formats to help you efficiently manage your stored customer data.

For more information, read the advanced data lifecycle management overview.

Data collection

Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.

New or updated features

Type
Feature
Description
Web SDK
Automatically track proposition interactions
You can now use the autoCollectPropositionInteractions property in Web SDK to determine if Web SDK should automatically collect proposition interactions. See the autoCollectPropositionInteractions documentation for detailed information.

New or updated documentation

New or updated documentation
Description
New API endpoints documented for the Reactor API
Extension package usage authorizations endpoints can now be found in the Reactor API reference documentation. Extension owners can add, remove, and retrieve package authorizations for an extension package using these endpoints.
New extension package usage authorizations endpoints document
An overview of how extension package owners can authorize other companies to use their private versions of the packages in the Reactor API can be found in the Extension package usage authorizations endpoints documentation.
New sharing private extensions guide
The Reactor API’s extension package authorization creation, approval, and deletion procedures are outlined in the Sharing private extensions documentation.

For more information, read the data collection overview.

Data governance

Adobe Experience Platform Data Governance is a series of strategies and technologies used to manage customer data and ensure compliance with regulations, restrictions, and policies applicable to data usage. It plays a key role within Experience Platform at various levels, including cataloging, data lineage, data usage labeling, data access policies, and access control on data for marketing actions.

New feature

Feature
Description
mTLS Service API
The mTLS Service API is designed to enhance security for data exchanges. Use this API to securely retrieve the public certificates issued by Adobe for your organization’s applications. These certificates ensure that all communications are authenticated and encrypted, and they can be used to externally verify the authenticity of certificates. Read the public certificate endpoint guide to learn how to securely retrieve public certificates for your organization’s Adobe applications.

For more information, read the data governance overview.

Destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New destinations

Destination
Description
(Beta) Merkury Enterprise Connections
Use the Merkury Enterprise Connections destination to securely deliver audiences to Merkury. Merkury provides marketers with easy matching and delivery of person-based audiences to Merkury’s 80+ premium addressable TV/CTV, publisher, and ad-tech connections. Merkury is powered by a comprehensive US adult consumer identity graph of 268+ million people.
(Beta) Merkury Enterprise Identity
Use the Merkury Enterprise Identity destination to build more accurate, comprehensive, and insightful consumer profiles. With improved profile data, marketers can power better insights, segments, and models, resulting in more accurate targeting and predictive modeling.

New or updated functionality

Functionality
Description
Audience-level dataflow monitoring
Monitoring your dataflows, grouped by audiences, was previously available for batch (file-based) destinations only. Starting with this release, audience-level monitoring is available for the (Beta) Google Customer Match + DV360 streaming destination as well. Read more about audience-level monitoring and contact your Adobe representative if you’d like to join the beta program to use the Google Customer Match + DV360 destination.
Enrichment attribute support in audience metadata macros for Destination SDK
You can now access enrichment attributes in Destination SDK audience metadata templates through dedicated macros. Enrichment attributes are available only for custom upload audiences. See the batch audience activation guide to see how enrichment attribute selection works. See the audience template macros list for more details.

For more information, read the destinations overview.

Segmentation Service

Segmentation Service allows you to segment data stored in Experience Platform that relates to individuals (such as customers, prospects, users, or organizations) into audiences. You can create audiences through segment definitions or other sources from your Real-Time Customer Profile data. These audiences are centrally configured and maintained on Experience Platform, and are readily accessible by any Adobe solution.

New documentation

New documentation
Description
Audience Portal
Learn how to use Audience Portal, which lets you view, manage, and create audiences within Adobe Experience Platform in a centralized hub.

Sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

Use sources in Experience Platform to ingest data from an Adobe application or a third-party data source.

Updated documentation

Updated documentation
Description
Expanded authentication guide for Snowflake
Read the expanded authentication guide for Snowflake to learn how to retrieve your account identifier and private key for authentication. Additionally, use the expanded authentication guide for steps on how to verify your warehouse and role configurations.

For more information, read the sources overview.

Unified Tags

Unified Tags lets you categorize and manage your business objects within Adobe Experience Platform. With the Unified Tags API, you can create both folders and tags to better organize Experience Platform objects such as audiences or datasets.

New documentation

New documentation
Description
Unified Tags API guide
Read the Unified Tags API guide to learn how to create folders and tags to sort your business objects.
Unified Tags API reference
Use the Unified Tags API reference to interactively try out the Unified Tags endpoints.

For more information, read the Unified Tags overview.

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