Adobe Experience Platform release notes

Release date: July 30, 2024

New features in Adobe Experience Platform:

Updates to existing features and documentation in Experience Platform:

Federated Audience Composition federated-audience-composition

Federated Audience Composition allows enterprises to compose data for better application across various use cases. With this new approach, as an Adobe Real-Time Customer Data Platform and/or Adobe Journey Optimizer user, you can federate datasets directly from your existing data warehouse to create and enrich Adobe Experience Platform audiences and attributes all in one system.

For more information, read the Federated Audience Composition documentation.

Advanced data lifecycle management advanced-data-lifecycle-management

Experience Platform provides a suite of data hygiene capabilities that allow you to manage your stored data through programmatic deletions of consumer records and datasets. Using either the Data Lifecycle workspace in the UI or through calls to the Data Hygiene API, you can effectively manage your data stores. Use these capabilities to ensure that information is used as expected, is updated when incorrect data needs fixing, and is deleted when organizational policies deem it necessary.

New documentation

For more information, read the advanced data lifecycle management overview.

Data collection data-collection

Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.

New or updated features

New or updated documentation

For more information, read the data collection overview.

Data governance data-governance

Adobe Experience Platform Data Governance is a series of strategies and technologies used to manage customer data and ensure compliance with regulations, restrictions, and policies applicable to data usage. It plays a key role within Experience Platform at various levels, including cataloging, data lineage, data usage labeling, data access policies, and access control on data for marketing actions.

New feature

For more information, read the data governance overview.

Destinations destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New destinations

New or updated functionality

For more information, read the destinations overview.

Segmentation Service segmentation

Segmentation Service allows you to segment data stored in Experience Platform that relates to individuals (such as customers, prospects, users, or organizations) into audiences. You can create audiences through segment definitions or other sources from your Real-Time Customer Profile data. These audiences are centrally configured and maintained on Experience Platform, and are readily accessible by any Adobe solution.

New documentation

Sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

Use sources in Experience Platform to ingest data from an Adobe application or a third-party data source.

Updated documentation

For more information, read the sources overview.

Unified Tags

Unified Tags lets you categorize and manage your business objects within Adobe Experience Platform. With the Unified Tags API, you can create both folders and tags to better organize Experience Platform objects such as audiences or datasets.

New documentation

For more information, read the Unified Tags overview.