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data (Server SDK)

This page describes data in the Server SDK sendEvent method. For the Web SDK, see data.

The data object lets you send data that doesn’t match an XDM schema. It is useful for data that a specific Adobe service reads directly, such as Adobe Analytics or Adobe Target, or for data that you map to XDM fields in your datastream. When data arrives at the datastream, you can use Data Prep for Data Collection to map each field in the data object to an XDM field.

Set the data object when you call sendEvent. For data that you plan to map in the datastream, you can structure this object however you like. For data that a specific service reads, use the structure that the service expects. You can include both the data object and the xdm object in the same call. The xdm object must still include a primary identity.

await visitor.sendEvent({
  xdm: {
    eventType: "web.webpagedetails.pageViews",
    identityMap: {
      Email: [{ id: "visitor@example.com", primary: true }]
    }
  },
  data: {
    loyaltyTier: "gold",
    cartItemCount: 3
  }
});

The onBeforeEventSend callback receives the data object, so you can change it before the SDK sends the event.

Use the data object with Adobe Analytics analytics

You can use the data object to send data to an Adobe Analytics report suite without an XDM schema. Variables use the same syntax as AppMeasurement variables. See Data object variable mapping to Adobe Analytics in the Adobe Analytics implementation guide.

await visitor.sendEvent({
  xdm: {
    identityMap: {
      Email: [{ id: "visitor@example.com", primary: true }]
    }
  },
  data: {
    __adobe: {
      analytics: {
        pageName: "Order confirmation",
        eVar1: "Server-side value"
      }
    }
  }
});