DocumentationAEMUser Guide

Content Create Job content-create

Last update: May 20, 2026
  • Applies to:
  • Experience Manager as a Cloud Service

CREATED FOR:

  • User
  • Admin
  • Developer

The Content Create job is the part of the Experience Production Agent that creates new on-brand pages using natural language, a marketing brief, and an AEM template. The job accelerates page production for Adobe Experience Manager (AEM) as a Cloud Service and Edge Delivery Services.

NOTE
The Content Create job is currently in Limited Availability. If you would like to participate, please send a request from your official email address to experience-production-agent@adobe.com.

Overview overview

The Content Create job generates new on-brand pages using natural language together with a marketing brief and AEM template.

You can access the Content Create job from:

https://video.tv.adobe.com/v/3488436?learn=on

To use the Create Content Job:

  • You provide:

    • A natural-language prompt: that describes what to create and where the page should live.

    • A brief:

      • The Content Create job uses a marketing brief or document that describes what the agent should generate. The job accepts a wide range of formats for the brief. Effective briefs often specify goals, audience, topics, target word count, and keywords.

  • You then Submit the prompt and brief

  • Next you specify an AEM template: that defines the required layout

  • The job will provide a plan for you to review

  • You can then proceed with the generation, and further refine in authoring if required

The agent aligns generation to the template and can add or remove sections to match the brief; for example, when you need a higher or lower word count.

NOTE
This page uses an example, to create a new page based on an attached brief at https://frescopa.coffee/sustainability/coffee-bean-types

Access - AI Assistant access-ai-assistant

You can access the job in AEM via the AI Assistant.

Open the AI Assistant from the top-right toolbar of experience.adobe.com.

Provide the prompt and brief provide-the-prompt-and-brief

In the AI Assistant you need to:

  1. Use natural language to describe what you want done and identifying where the page will be located, using a path or URL within your website. For example, creating a new page based on your brief:

    • create a new page based on the attached at https://frescopa.coffee/sustainability/coffee-bean-types

      Content Create Job - add a prompt

  2. Upload the brief relevant to your request. To load the brief:

    1. Select + in the lower-left of the AI Assistant and choose Attach files:

      Content Create Job - load a brief

    2. Add your brief file. The loaded brief will be shown in the top-right of the prompt dialog:

      Content Create Job - loaded brief

  3. When you are ready, submit the prompt and the brief using the blue submit icon (blue arrowhead).

Select a template select-a-template

The agent will then request that you specify a template. The template provides the agent with the page structure and layout. Generation conforms to that layout. The agent can add and remove sections as needed, based on the brief; for example, to meet a different word count.

Content Create Job - specify the template

Review the plan review-the-plan

Next, the agent presents a plan for the changes it will make, as based on your inputs and its analysis of the brief. You can adjust the plan or proceed with the plan and start generation.

NOTE
If you use the Governance Agent, generation can follow your brand guidelines.

Content Create Job - review the plan

Proceed with generation proceed-with-generation

When generation finishes, the agent provides two links:

Content Create Job - proceed with generation

Further refinement in authoring further-refinement-in-authoring

After you choose to edit the page in AEM, it opens in your authoring environment; for example, the Universal Editor or the Page Editor.

In the Universal Editor, the AI Assistant is context aware: you can select elements on the canvas and work on them with the assistant.

Universal Editor - edit text with the Assistant universal-editor-edit-text-with-the-assistant

To refine copy from the Assistant while authoring:

  1. Select the element in the Universal Editor.
  2. Open the AI Assistant from the upper-right corner, enter your prompt, and submit.

Example prompts:

  • Update to Explore the World of Coffee
  • Update to be more engaging for the 30-40 year old age demographic and avid coffee drinker

Select Apply changes (or equivalent) so updates appear on the page.

Activation activation

You can explore AEM Agents through the Playground, or connect with your CSM or TAM to discuss access via the Agentic SKU.

Limitations limitations

Please be aware of the following limitations:

  • The capability is in Limited Availability and requires manual onboarding for participation. If you would like to participate, please send a request from your official email address to experience-production-agent@adobe.com.

Additional Resources additional-resources

The following resources may be useful as you continue to explore the Experience Production Agent:

recommendation-more-help
experience-manager-cloud-service-help-main-toc