DocumentationAEMUser Guide

Content Create Skill content-create

Last update: October 15, 2026
  • Applies to:
  • Experience Manager as a Cloud Service

CREATED FOR:

  • User
  • Admin
  • Developer

Content Create generates new, on-brand Adobe Experience Manager (AEM) pages in minutes, so accelerating time to market. It uses a natural language prompt together with a marketing brief to provide guidance, and an AEM reference page as a template for the layout.

For more details see:

https://video.tv.adobe.com/v/3504601?learn=on
NOTE
The Content Create skill is the part of the Experience Production Agentic Capability.

Interact with the skill interact-with-the-skill

There are several main steps involved in your interaction:

NOTE
Not all steps are needed, and not necessarily in the order below.
NOTE
An inbuilt Questionnaire can help guide you through your interaction with the skill.

  • Provide the prompt

    Use natural language to describe:

    • what you want done
    • and identifying where the page will be located, using a path or URL within your website.

  • Upload a brief

    You can upload a file to provide a brief describing what the skill should generate. The skill accepts a wide range of formats for the brief. Effective briefs often specify goals, audience, topics, target word count, and keywords.

  • Provide a reference page

    The skill will request that you specify a reference page to be used as a template. The template provides the skill with the page structure and layout. Generation conforms to that layout. The skill can add and remove sections as needed, based on the brief; for example, to meet a different word count.

  • Review the plan

    Next, the skill presents a plan for the changes it will make, as based on your inputs and its analysis of the brief. You can adjust the plan or proceed with the plan and start generation.

  • Proceed with generation

    When generation finishes, the skill provides two links:

  • When you are ready, you can publish your content as usual; for example, from the editor or console

Further refinement in authoring further-refinement-in-authoring

After you choose to edit the page in AEM, it opens in your authoring environment; for example, the Universal Editor or the Page Editor.

In the Universal Editor, the AI Assistant is context aware: you can select elements on the canvas and work on them with the assistant.

Universal Editor - edit text with the Assistant universal-editor-edit-text-with-the-assistant

To refine copy from the Assistant while authoring:

  1. Select the element in the Universal Editor.
  2. Open the AI Assistant from the upper-right corner, enter your prompt, and submit.

Example prompts:

  • Update to Explore the World of Coffee
  • Update to be more engaging for the 30-40 year old age demographic and avid coffee drinker

Select Apply changes (or equivalent) so updates appear on the page.

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