Introduction to the Data Insights Agent

Transcript

Hi, this is Michelle. Join me for this introduction on the Data Insights Agent in Customer Journey Analytics. The Data Insights Agent is powered by the Experience Platform Agent Orchestrator, the intelligent core powering Adobe’s agentic AI strategy. It enables seamless customer experience orchestration by integrating content, data, and workflows to deliver personalized, connected experiences across all touchpoints. With advanced cognitive capabilities, it drives complex decision-making, understands context, retrieves precise information, and automates multi-step workflows, empowering you to boost productivity and focus on strategic priorities. So how did we get here? Analytics has transformed dramatically over the years, evolving from traditional methods focused on basic data collection to sophisticated digital marketing and web analytics that revolutionized how data is processed and used. This paved the way for predictive AI, introducing tools like propensity scores, clustering, and lookalike modeling to enhance decision-making. Now with the advent of generative AI powered by large language models, Adobe unlocked advanced capabilities such as natural language summarization and generation, areas once deemed incredibly challenging. This rapid evolution has ushered in the era of AI agents. These agents promise significant efficiency gains by autonomously performing tasks such as data analysis or workflow automation while collaborating with human oversight. In enterprise organizations, analyst teams often struggle to meet the growing demand for data insights from business stakeholders. The larger the organization, the more complex the process becomes, requiring tickets, task management tools, and delayed response cycles. Follow-up questions like slicing data differently or comparing time ranges are hard to address, hindering critical decisions about campaign success or next steps. This creates silos and bottlenecks, often restarting the cycle with new support requests. Adobe’s goal is to break these barriers, streamlining access to insights. How can every stakeholder access the data and insights they need without delays or extensive training? Enter the Data Insights agent, built on the Adobe Experience Platform Orchestrator. Accessible through the AI Assistant in Customer Journey Analytics, it turns natural language queries into visualizations and freeform tables. This agent taps into event, profile, journey, and offline data, simplifying discovery and enabling personalized dashboards instantly, eliminating long waits for analyst support. Powered by generative AI, the Data Insights agent lets users ask any business question in natural language, instantly generating visualizations and freeform tables. This cuts through the bottlenecks of traditional analyst workflows, offering a fast time to insight without extensive training or onboarding. Simply type a query to get tailored insights from event, profile, and offline data. Using transparent data labels for dimensions, metrics, and time ranges, trust is built and answers are verifiable. Available 24-7, it eliminates wait times for deep analysis. Thank you for watching this introduction to the Data Insights agent in Customer Journey Analytics.