Agentic AI in Adobe Experience Cloud
Updated: February 17, 2026
Adobe Experience Platform Agents is powered by Experience Platform Agent Orchestrator to enable agentic AI capabilities within Experience Cloud applications.
These agents help automate tasks, deliver insights faster, and streamline workflows. As a result, teams can work more efficiently and get more value from Experience Cloud.
Access to AI agents in Experience Cloud is available in either:
The following sections describe these two ways to enable agentic AI in Experience Cloud.
Existing Experience Cloud applications existing-apps
In existing applications, you can use natural language to instruct Adobe Experience Platform Agents through AI Assistant conversational interface. AI Assistant is available in both full-screen and right-rail views.
Agents can be enabled in existing Experience Cloud apps for customers in one of the following categories:
- You purchased an Adobe Experience Platform Agents AI Credits license
- You are included in a usage-bound trial (limited AI Credits provided)
- You transacted the Agent Orchestrator Promo SKU (time-bound trial license)
Using AI agents to perform agent jobs consumes AI credits. Learn more about agent jobs and AI credits in Agent jobs and AI credit consumption.
AI agents follow your input, oversight, and they respect product-level access controls. You can only perform jobs or access data that you are authorized to use in the underlying Experience Cloud application.
AI agents in existing Experience Cloud apps existing-apps-table
The following table lists Experience Platform Agents available in existing Experience Cloud applications.
- Real-Time CDP (B2B, B2C, and B2P editions)
- Adobe Journey Optimizer (B2B and B2C editions)
- Content Discovery: Helps teams quickly find the most relevant content across the enterprise using natural language, reducing time spent searching and enabling faster decisions and execution.
- Content Optimization: Simplify creating visual content variants from source assets using natural language prompts.
- Adobe Experience Manager (Content Discovery)
- Adobe Experience Manager with Dynamic Media (Content Optimization)
- Customer Journey Analytics (B2B and B2C Editions)
- Experience Modernization: Accelerates the migration and modernization of digital experiences by automatically restructuring, enriching, and validating existing sites so teams can move faster to modern, AI-ready experiences with less risk and manual effort.
- Experience Production*: Takes on high-volume experience creation and updates, dramatically reducing manual effort and cycle time so teams can move faster without sacrificing quality or consistency.
- Forms creation: Speeds up the creation of optimized, on-brand forms by generating, structuring, and validating form experiences automatically, enabling teams to launch faster and capture higher-quality data with minimal manual effort.
- Development Support: Helps AEM CS developers and technical administrators troubleshoot build-step failures in the Cloud Manager pipeline by analyzing the root cause and suggesting fixes.
- Adobe Experience Manager Sites Cloud Services (Experience Modernization)
- Adobe Experience Manager Sites (Experience Production)
- Adobe Experience Manager Forms (Form Creation)
- All cloud-based Adobe Experience Manager applications (Development Support)
- Brand Governance brand integrity and compliance with automated brand policies checks, permissions, intelligence to support DRM with real-time governance.
- Adobe Journey Optimizer (B2B and B2C editions)
- Real-Time CDP (B2B, B2C, and B2P Editions)
- Adobe Journey Optimizer (B2B and B2C Editions)
- Customer Journey Analytics (B2B and B2C Editions)
- Adobe Experience Manager
Asterisk (*): This Agent is accessible to customers in the Explorer Program. The Explorer Program is an invite-only program that provides early access to Adobe’s latest agentic capabilities. Please reach out to your account representative for more information.
AI-first Experience Cloud applications ai-first-apps
AI-first applications are built with generative or agentic Al at the core. They use generative or agentic Al for key tasks, and the agentic features are already included in the Al-first application license. As such, they do not require the Experience Platform Agent Orchestrator license.
The following table lists Experience Platform Agents available as Al-first applications. They are enabled by licensing these Al-first applications:
- AJO Experimentation Accelerator
- Adobe LLM Optimizer
- AEM Sites Optimizer
- Adobe Brand Concierge
More help on this topic
- Agent jobs and AI credit consumption
- AI in Experience Cloud documentation home
- Overview of Agents in AEM
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