Generate text with AI Assistant generative-text

IMPORTANT
Before starting to use this capability, read the related Guardrails and Limitations.
You must agree to a user agreement before using AI Assistant in Adobe Campaign Web. For more information, contact your Adobe representative.

Use AI Assistant in Adobe Campaign Web to generate engaging text that resonates with your audience. Whether you’re enhancing email copy, crafting persuasive landing page content, writing push notification messages, or composing SMS text, AI Assistant helps you deliver clear, impactful communication.

For Email and Landing Pages email-web-channels

AI Assistant can generate high-quality text content for your email deliveries and landing pages. This capability enables you to create compelling, on-brand messaging that connects with your audience across digital touchpoints.

Access and configure access-configure

Before you can start generating text content with AI Assistant, you will need to set up your delivery and access the content editor. Follow these steps to prepare your workspace and open the AI Assistant panel.

  1. Create and configure your delivery:

    • Email: After creating and configuring your email delivery, click Edit content. Learn more
    • Landing Page: After creating and configuring your landing page, click Edit content. Learn more
  2. Select a Text component to target specific content, and access the AI Assistant menu.

    Screenshot showing text component selection in Adobe Campaign Web {modal="regular"}

Generate content generate-content

Learn how to craft clear prompts, fine-tune settings, and generate tailored text using AI Assistant, ensuring that your messaging aligns with your brand and communication goals.

  1. Select your Brand to ensure AI-generated content aligns with your brand specifications. Learn more on Brands.

  2. Fine-tune the content by describing what you want to generate in the Prompt field.

    If you need assistance crafting your prompt, access the Prompt Library, which provides a diverse range of prompt ideas to improve your deliveries. Learn more on prompt best practices

    Screenshot showing prompt library in Adobe Campaign Web {modal="regular"}

  3. Tailor your prompt using the Text settings option:

    • Communication strategy: Choose the most suitable communication style for your generated text.

    • Languages: Choose the language of your generated content.

    • Tone: Ensure the tone of your email resonates with your audience. Whether you want to sound informative, playful, or persuasive, AI Assistant adapts the message accordingly.

    • Text Length: Use the slider to select the desired length of your text.

      Screenshot showing text settings options in Adobe Campaign Web {modal="regular"}

  4. From the Reference content menu, click Upload file to add any brand asset which contains content that can provide additional context AI Assistant or select a previously uploaded one.

    Previously uploaded files are available in the Uploaded reference content drop-down. Simply toggle the assets you wish to include in your generation.

  5. Once your prompt is ready, click Generate.

Refine and finalize refine-finalize

Learn how to review the generated text, make refinements, and apply personalization to finalize your content, creating polished and engaging messages ready for delivery.

  1. Browse through the generated Variations.

  2. Click the percentage icon to view your Brand Alignment Score and identify any misalignments with your brand.

    Learn more on Brand alignment score.

    {modal="regular"}

  3. Click Preview to view a full-screen version of the selected variation or Apply to replace your current content.

  4. Navigate to the Refine option within the Preview window to access additional customization features:

    • Use as reference content: The chosen variant serves as the reference content for generating other results.
    • Elaborate: Expand on specific topics, providing additional details for better understanding and engagement.
    • Summarize: Condense key points into clear, concise summaries to grab attention and encourage further reading.
    • Rephrase: Rephrase your message in different ways, keeping your writing fresh and engaging for diverse audiences.
    • Use simpler language: Simplify your language to ensure clarity and accessibility for a wider audience.
    • Translate: Simplify your language to ensure clarity and accessibility for a wider audience.

    You can also change the Tone and Communication strategy of your text.

    Screenshot showing refine options in Adobe Campaign Web {modal="regular"}

  5. Open the Brand Alignment tab to see how your content aligns with your brand guidelines.

  6. Click Select once you find the appropriate content.

  7. Insert personalization fields to customize your content based on profile data. Then, click the Simulate content button to control the rendering and check personalization settings with test profiles. Learn more

  8. Review and activate your content:

    • Email: When you have defined your content, audience and schedule, you are ready to prepare your email delivery. Learn more
    • Landing Page: Once your landing page is ready, you can publish it to make it available for use in a message. Learn more

For Mobile Channels mobile-channels

AI Assistant can generate compelling text content for your push notifications and SMS messages, helping you create engaging mobile communications that connect with your audience across all mobile touchpoints.

Access and configure mobile-access-configure

Before you begin generating text with AI Assistant for mobile channels, you must set up your delivery and access the AI Assistant.

  1. Create and configure your mobile delivery:

    • Push notifications: After creating and configuring your push notification delivery, click Edit content. Learn more
    • SMS: After creating and configuring your SMS delivery, click Edit content. Learn more
  2. Fill in the Basic details for your delivery. Once done, click Edit content.

  3. Personalize your message as needed:

  4. Access the Show AI Assistant menu.

    Screenshot showing the Show AI Assistant menu {modal="regular"}

Generate content mobile-generate-content

Once you have accessed AI Assistant, you can configure the generation settings to create mobile content that matches your brand and delivery goals. Customize text parameters, add brand assets, and provide prompts to guide the AI in generating relevant variations.

  1. Select your Brand to ensure AI-generated content aligns with your brand specifications. Learn more on Brands.

  2. Fine tune the content by describing what you want to generate in the Prompt field.

    If you are looking for assistance in crafting your prompt, access the Prompt Library which provides a diverse range of prompt ideas to improve your delivery. Learn more on prompt best practices

    AI Assistant with Prompt field and options {modal="regular"}

  3. For Push notifications, choose the text field you want to generate: Title, Subtitle and/or Message.

  4. Tailor your prompt with the Text settings option:

    • Communication strategy: Choose the most suitable communication style for your generated text.

    • Languages: Choose the language of your generated content.

    • Tone: The tone should resonate with your audience. Whether you want to sound informative, playful, or persuasive, AI Assistant can adapt the message accordingly.

    • Length: Select the length of your content using the range slider.

      Text settings panel {modal="regular"}

  5. From the Reference content menu, click Upload file to add any brand asset which contains content that can provide additional context AI Assistant or select a previously uploaded one.

    Previously uploaded files are available in the Uploaded reference content drop-down. Simply toggle the assets you wish to include in your generation.

  6. Once your prompt is ready, click Generate.

Refine and finalize mobile-refine-finalize

After generating text variations for your mobile messages, you can fine-tune the results to ensure they meet your exact requirements. Review the brand alignment, adjust tone and language, and prepare the content for activation.

  1. After generation, browse through the Variations.

  2. Click the percentage icon to view your Brand Alignment Score and identify any misalignments with your brand.

    Learn more on Brand alignment score.

    Refine menu {modal="regular"}

  3. Click Preview to view a full-screen version of the selected variation or click Apply to replace your current content.

  4. Navigate to the Refine option within the Preview window to access additional customization features:

    • Use as reference content: The chosen variant will serve as the reference content for generating other results.

    • Rephrase: Rewrite the message while preserving its meaning. This option helps you generate alternative wording, improve flow, or adjust phrasing without changing the core message.

    • Use simpler language: Leverage AI Assistant to simplify your language, ensuring clarity and accessibility for a wider audience.

    • Translate: Simplify your language to ensure clarity and accessibility for a wider audience.

    • Change tone: Adjust the tone of the message to better match your communication style, i.e. making it more friendly, professional, urgent, or inspirational.

    • Change Communication strategy: Modify the messaging approach based on your objectives, such as creating urgency, or emphasizing exciting appeal.

      Generated text variations with Brand Alignment Score {modal="regular"}

  5. Open the Brand Alignment tab to see how your content aligns with your brand guidelines.

  6. Click Select once you found the appropriate content.

  7. Insert personalization fields to customize your content based on profiles data. Then, click the Simulate content button to control the rendering, and check personalization settings with test profiles. Learn more

  8. Review and activate your content:

    • Push notification: When you have defined your content, audience and schedule, you are ready to prepare your push notification delivery. Learn more
    • SMS: Once your SMS is ready, you can publish it to make it available for use in a message. Learn more
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