Your pre-go-live checklist and rollout plan

Before launching Adobe Brand Concierge, validate your content, brand configuration, widget behavior, quality benchmarks, and technical deployment. This video walks through the final readiness checks, stakeholder sign-off, and a gradual rollout plan based on observed results.

Who is this video for?

  • Developers preparing a Brand Concierge deployment
  • Brand and marketing teams reviewing launch readiness
  • Stakeholders approving the staging experience

Video content

  • Confirm that knowledge sources are ingested, indexed, and free of broken or outdated pages.
  • Test and approve the tone, greeting, and guardrail behavior.
  • Check that the widget loads correctly on desktop and mobile.
  • Score your golden evaluation set for correctness, helpfulness, and brand fit, including pricing and competitor questions.
  • Verify script installation and analytics data flow.
  • Complete the dedicated checklists for meeting booking, live chat, and Marketo integration when enabled.
  • Obtain stakeholder approval and confirm technical readiness with Adobe resources when they are involved.
  • Plan a gradual rollout, advancing only when results support the next stage.

Start with internal teammates and test complete end-to-end flows. Then consider a small initial rollout, such as 5% of target pages, before expanding to 25%, 50%, and eventually 100%. These are example stages, not a fixed schedule. Continue monitoring through your analytics dashboard at least weekly after full rollout.

For documentation, see Brand Concierge help.

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