Architecture diagrams

Architecture diagrams are visual, technical references that show how Adobe Experience Platform and applications fit together — system integration points, data and content flows, and sequence of operations. Use them to understand solution design before diving into the step-by-step guidance in use case patterns.

The diagrams are organized into the following categories. Select a card to jump to that category’s landing page or lead diagram — use the left navigation to browse every diagram within a category.

Architecture overviews

Architecture overviews

How Experience Cloud applications, Experience Platform, and deployment SDKs fit together, plus guardrails and latencies.

Audience & profile activation

Audience & profile activation

How audiences and profiles are built in Adobe Real-Time CDP and activated to destinations and applications.

B2B activation & marketing

B2B activation & marketing

Account-based and people-based audience activation with Real-Time Customer Data Platform B2B Edition across channels and destinations.

Customer insights

Customer insights

How Customer Journey Analytics unifies and analyzes cross-channel behavioral data, and integrates with Real-Time CDP and Journey Optimizer.

Customer journeys

Customer journeys

Event-driven journey orchestration with Journey Optimizer, decisioning on the edge and hub, and batch orchestration with Adobe Campaign.

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