Customer Insights
Adobe Customer Journey Analytics unifies customer data and behavior from multiple interaction channels and sources to create a journey-based view of customer interactions. This category provides architecture references for core CJA, B2B CJA derivations, audience sharing to Real-Time CDP, and CJA and Journey Optimizer integration.
The core Adobe Customer Journey Analytics architecture includes derivations for B2B analysis and publishing CJA audiences to Real-Time CDP. The Adobe Customer Journey Analytics & Adobe Journey Optimizer integration architecture covers campaign and journey insights.
Customer Journey Analytics use cases
Common Use Cases include:
- Create and Publish Audiences to Real-time Customer Data Platform
- Top/bottom converting paths
- Channel engagement and conversion
- Top viewed content
- Top Categories and products
- What campaigns resulted in conversion and increased engagement
- Tool usage analysis to optimize self-service experiences
A full list of Customer Journey Analytics use cases is available in the Customer Journey Analytics use cases documentation.
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