Adobe Customer Journey Analytics & Adobe Journey Optimizer integration
This architecture shows how Adobe Journey Optimizer delivery and interaction data flows through Adobe Experience Platform into Customer Journey Analytics for campaign and journey insights. Audiences created in Customer Journey Analytics can be published through Real-Time CDP for use in Journey Optimizer execution.
Campaign and journey insights architecture
The architecture connects Journey Optimizer delivery and interaction data with Experience Platform and Customer Journey Analytics for reporting, analysis, and audience creation.
Primary data flows and integration points
- Journey Optimizer delivery, interaction, and effectiveness data is shared to Experience Platform data services.
- Experience Platform data is ingested into Customer Journey Analytics through a CJA connection.
- Customer Journey Analytics data views and analysis provide campaign and journey insight.
- Audiences authored in Customer Journey Analytics are published to Real-Time CDP.
- Real-Time CDP audiences are available for Journey Optimizer journey execution and personalization.
Use case patterns supported
- Customer analytics and insight generation – Analyze campaign and journey behavior across channels.
- Event-triggered messaging – Use customer and journey signals to support orchestrated messaging.
Further reading
recommendation-more-help
blueprints-learn-help-blueprints