Adobe Customer Journey Analytics
Adobe Customer Journey Analytics unifies customer interaction data from Adobe Experience Platform and other sources into a journey-based analysis service. This architecture provides the core reference for cross-channel analysis, B2B CJA derivations, and publishing CJA audiences to Real-Time CDP.
Customer Journey Analytics architecture
This diagram shows the core flow of customer interaction data into Customer Journey Analytics for connections, data views, analysis, and audience creation.
Architecture derivations
- B2B Customer Journey Analytics extends the core architecture with account, opportunity, buying-group, and person dimensions for account-based analysis.
- CJA audience sharing publishes audiences created from Customer Journey Analytics to Real-Time CDP for activation and downstream journey execution.
Primary data flows and integration points
- Customer interaction data is collected from web, mobile, commerce, CRM, and other sources into Adobe Experience Platform.
- Experience Platform datasets are selected in a Customer Journey Analytics connection.
- Data views expose metrics, dimensions, and calculated fields for cross-channel analysis.
- Customer Journey Analytics audiences can be published to Real-Time CDP for activation.
- Customer Journey Analytics insights can be used with Journey Optimizer through the dedicated integration architecture.
Use case patterns supported
- B2B analytics – Analyze account, opportunity, and person-level journeys with B2B dimensions.
- Customer analytics and insight generation – Analyze cross-channel behavior and generate journey insights.
Further reading
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