Known Customer Personalization with Target
TIP
This blueprint is also available as a use case pattern under Personalization.
Use cases
- Online personalization with known customer data
- Landing page optimization
- Personalization based on prior product/content views, product/content affinity, environmental attributes, and demographics in addition to offline data such as transactions, loyalty and CRM data, and modeled insights
- Share and target audiences defined in Real-time Customer Data Platform on websites and mobile apps using Adobe Target
Applications
- Real-time Customer Data Platform
- Adobe Target
Reference documentation
Integration patterns
Integration Pattern
Capability
Pre-Requisites
Real-time segment evaluation on the Edge shared from Real-time Customer Data Platform to Target
- Evaluate audiences in real-time for same or next page personalization on the Edge.
- Any segments evaluated in streaming or batch fashion will also be projected to the Edge Network to be included in edge segment evaluation and personalization.
- Any segments evaluated in streaming or batch fashion will also be projected to the Edge Network to be included in edge segment evaluation and personalization.
- Web/Mobile SDK must be implemented or the Edge Network Server API.
- Datastream must be configured in Experience Edge with the Target and Experience Platform extension enabled.
- Target destination must be configured in Real-time Customer Data Platform Destinations.
- Integration with Target requires the same IMS Org as the Experience Platform instance.
- Datastream must be configured in Experience Edge with the Target and Experience Platform extension enabled.
- Target destination must be configured in Real-time Customer Data Platform Destinations.
- Integration with Target requires the same IMS Org as the Experience Platform instance.
Streaming and batch audience sharing from Real-time Customer Data Platform to Target via the Edge approach
- Share streaming and batch audiences from Real-time Customer Data Platform to Target through the Edge Network.
- Audiences evaluated in real-time require the Web SDK and Edge Network implementation.
- Audiences evaluated in real-time require the Web SDK and Edge Network implementation.
- Web/Mobile SDK or Edge API implementation of Target is not required for sharing streaming and batch RTCDP audiences to Target but is required to enable real-time edge segment evaluation.
- If using AT.js, only profile integration against the ECID identity namespace is supported.
- For custom identity namespace lookups on the Edge, the Web SDK/Edge API deployment is required, and each identity must be set as an identity in the identity map.
- Target destination must be configured in Real-time Customer Data Platform Destinations, only the default production sandbox in RTCDP is supported.
- Integration with Target requires the same IMS Org as the Experience Platform instance.
- If using AT.js, only profile integration against the ECID identity namespace is supported.
- For custom identity namespace lookups on the Edge, the Web SDK/Edge API deployment is required, and each identity must be set as an identity in the identity map.
- Target destination must be configured in Real-time Customer Data Platform Destinations, only the default production sandbox in RTCDP is supported.
- Integration with Target requires the same IMS Org as the Experience Platform instance.
Streaming and batch audience sharing from Real-time Customer Data Platform to Target and Audience Manager via the Audience Sharing Service Approach
- This integration pattern can be leveraged when additional enrichment from 3rd party data and audiences in Audience Manager is desired.
- Web/Mobile SDK is not required for sharing streaming and batch audiences to Target but is required to enable real-time edge segment evaluation.
- If using AT.js, only profile integration against the ECID identity namespace is supported.
- For custom identity namespace lookups on the Edge, the Web SDK/Edge API deployment is required, and each identity must be set as an identity in the identity map.
- Audience projection via audience sharing service must be provisioned.
- Integration with Target requires the same IMS Org as the Experience Platform instance.
- Only audiences from the default production sandbox support the audience sharing core service.
- If using AT.js, only profile integration against the ECID identity namespace is supported.
- For custom identity namespace lookups on the Edge, the Web SDK/Edge API deployment is required, and each identity must be set as an identity in the identity map.
- Audience projection via audience sharing service must be provisioned.
- Integration with Target requires the same IMS Org as the Experience Platform instance.
- Only audiences from the default production sandbox support the audience sharing core service.
Real-time, streaming, and batch audience sharing to Adobe Target
Architecture
Sequence Detail
Overview Architecture
Related documentation
SDK documentation
Segmentation documentation
Tutorials
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