This article provide details on the Analysis Workspace report, and the reporting in Report Builder.
This report lets anyone who implements search engine integration get access to search engine data within Analytics. You can access it via Workspace > Reports > Acquisition > Advertising Analytics: paid search
Table/Visualization
Description
Advertising Trends
Daily trended overview for AMO Impressions, AMO Clicks, and AMO Cost.
Ad Platforms
Donut chart for cost of top 2 platforms (Google, Bing).
Ad Platform Totals
Freeform table of the top platforms broken down by AMO Impressions, AMO Clicks, AMO Costs, AMO Avg. Position, AMO Avg. Quality Score.
Accounts
Stacked area of cost.
Account Totals
Freeform table of the top accounts broken down by the associated metrics.
Campaigns
Bar chart of campaign cost.
Campaign Totals
Freeform table of the top campaigns broken down by the associated metrics.
Group Totals
Freeform table of the top advertising groups broken down by the associated metrics.
Ads
Horizontal bar chart of impressions, clicks, and cost.
Ad Totals
Freeform table of the top ads broken down by the associated metrics.
Keywords
Scatter chart of impressions, clicks, and cost for all keyword/match type combinations.
Keyword Totals
Freeform table of the top keyword/match type combinations broken down by the associated metrics.