DocumentationAnalyticsIntegration Guide

Set up an Advertising Account

Last update: Fri May 17 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • User
  • Admin

Adobe Analytics Administrators can create new advertising accounts and map multiple accounts to multiple report suites (1 : 1, 1 : Many, Many : Many).

Administrators can also grant access to non-admins for setting up advertising accounts.

  1. In Adobe Analytics, navigate to Admin > Advertising Accounts.

  2. (First-time use only) Accept the terms of the End User License Agreement.

  3. Select + Add.

  4. The New search engine setting dialog displays.

  5. Fill in the search engine Settings following these guidelines:

    table 0-row-2 1-row-2 2-row-2 3-row-2
    Setting Description
    Type You have 2 options: Google Adwords and Bing Ads. Note: Yahoo Gemini was absorbed by Microsoft Bing on March 31, 2019. As a result, the Yahoo Gemini advertising account option is no longer available.
    Account name You can choose to set this account name to any name that suits you. Account name is the friendly name of the account that appears in the UI.
    OAuth Token

    Note: OAuth is an open standard for access delegation, commonly used as a way to grant web sites or applications access to information on web sites but without providing passwords. You notice that you get routed to a third-party URL (efrontier.com). Adobe uses Adobe Media Optimizer to power the OAuth authentication process for all three search engines. If you use Internet Explorer 11 (or earlier), you are unable to retrieve the Oauth token for any of the three search engines. Use other web browsers instead.

    Select Retrieve Token to launch the OAuth2 authentication process. You are asked to sign in to your Google/Bing search account using your credentials. Depending on which you chose, the process is slightly different:

    • Google Adwords: Provide Google Account ID
    • Microsoft Bing: Provide Bing Account ID and Bing Customer ID.

    Refer to Locate your Account ID for information on these IDs. Once you have successfully logged in, the OAuth Token field displays Retrieved.

  6. In the Tracking section, you provide information on how to track the data using your Adobe Analytics implementation. Tracking is a required step to augment the Adobe Analytics data properly with the search engine data.
    Fill in the Tracking Settings following these guidelines:

    table 0-row-2 1-row-2
    Setting Description
    Type

    • Auto: Lets the Advertising Cloud Engine decide how the tracking parameters are appended to the 's tracking templates/destination URLs. Auto Type Tracking is the simplest approach, but may not result in the best integrated dataset.
      Important: To configure a search engine account with Auto Type Tracking, you are responsible for taking the following actions:

      • The s_kwcid parameter and value is added to the account tracking templates or landing page URLs in the account being added. The parameter and value are inserted at the end of the URL. Additional action may be required if your web server requires a certain key=value pair at the end of the URL. Or an update to support any new key=value pair in the URL is required. Note: Learn more on whether you should add this parameter to your Content Security Policy.
      • In addition, keywords can be inserted into the landing URL as part of the s_kwcid value. If the keywords contain special characters or symbols, please confirm that your web server can support those characters. An example of a common special characters is +, which is used in “Broad Match Modified” keywords.

    • Manual: Lets you manage how the tracking parameters are added to the search engine’s tracking templates/destination URLs. Refer to these manual tracking examples for each search engine.

  7. In the Mapping section, you select one or more report suites to link to this search engine account. You need to provide at least one report suite before you can save the Advertising Account. You can map multiple accounts to multiple report suites (1 : 1, 1 : Many, Many : Many). Note that the data that Adobe Media Optimizer pulls from the search engine is simply copied to any mapped report suite, so there is no splitting of data.

    note important
    IMPORTANT
    Only report suites that are mapped to an Experience Cloud organization are available for selection. If you do not see your report suite listed, refer to Troubleshoot Advertising Analytics.

    For the Mapping Settings following these guidelines:

    table 0-row-2 1-row-2
    Setting Description
    Report Suite Mapping The report suite mapping determines the report suite that gets linked to this search engine account. In other words, it determines into which report suite/s the search engine data gets sent.

  8. Select Save.

  9. A disclaimer displays a list of caveats. Confirm that you have read and you understand this agreement. Select the checkbox, then select OK.

    You are now taken to the Advertising Accounts Management UI, where your newly created account should be listed.

NOTE
You should expect to wait at least 24 hours before search engine data starts populating your Analytics reports.
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