Enable report suite for Advertising Analytics

To see any Advertising Analytics search data in Analytics, you need to configure each Experience Cloud-mapped report suite for Advertising Analytics reporting.

  1. Navigate to Admin > Report Suites.

  2. Select the report suite that is mapped to your Experience Cloud organization.

  3. Click Edit Settings > Advertising Analytics Configuration.


    note important
    AMO ID refers to the Adobe Advertising Cloud (also known as Adobe Media Optimizer) variable into which the search data is going to be inserted.
  4. Select Unfamiliar with Advertising Analytics? Click here to learn more for more information on Advertising Analytics.

  5. Set the variable allocation and expiration that you want the AMO ID variable to use. Conversion variables (eVars) allow Adobe Analytics to attribute success events to specific variable values. Sometimes, variables encounter more than one value before hitting a success event. For these cases, allocation determines which variable value gets credit for the event.

    table 0-row-2 1-row-2 2-row-2
    Setting Definition
    Allocation Select between:
    Original Value (First): The first value seen gets full allocation credit, no matter what subsequent values for that variable are.
    Most Recent (Last): The last value seen gets full allocation credit for the success event, no matter what variables were fired before it.
    Expire After Lets you specify a time period, or event, after which the eVar value expires (that is, no longer receives credit for success events). If a success event occurs after eVar expiration, the None value receives credit for the event (no eVar was active).
  6. Click Enable Advertising Analytics Reporting (first time), or Update Advertising Analytics Reporting (subsequent times). Your report suite is now ready to receive Advertising Analytics Search data. You are now ready to create Advertising Accounts.