DocumentationAnalyticsComponents Guide

AMO Meta Ads Click ID

Last update: Wed Mar 18 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

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The AMO Meta Ads Click ID is an ad click identifier used in Adobe Advertising integrations. The dimension is automatically created when enabling the Analytics for Advertising integration. It is primarily useful as a raw tracking identifier rather than a human-readable reporting dimension.

Populate this dimension with data

This dimension collects its values in multiple ways:

  • For click-through traffic, data is collected from the fbclid query string parameter in the Page URL, usually on the page through which ad-driven traffic enters the site.
  • Click-through traffic can also be captured when the URL does not contain tracking codes, but the Adobe Advertising JavaScript detects a click within the prior two minutes.

Dimension items

Dimension items include ad click identifiers generated by Meta (Facebook) advertising networks. Lengths of these hashed values can vary, but are typically hundreds of characters long. Example (truncated) values include:

IwY2xjawP0bVtleHRuA2FlbQIxMAB[...]AVp_aem_l5TPw-muraFjBGOq8l1w0g
PAb21jcAQB1LNleHRuA2FlbQIxMQB[...]PoFocE1FH44g_aem_FNMJG5EydJ_59aBwKIf4uA
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46b8682c-fda6-4669-9355-1a44923e549e