Customer attributes

Customer attributes are stored in new type of element called VisAttr, which can be configured as a dimension or a metric.

For more detailed information on how to upload customer attributes, see the Experience Cloud help.

  • If it’s configured as a metric, VisAttr is exposed both as metric and “dimension”.

    Screenshot showing metric and dimension Customer Attributes.

  • It supports the same breakdown as an eVar (anything can be broken down by anything).

  • VisAttr supports all eVar metrics.

  • VisAttr as a metric supports “bucketization” (like Time Spent on Site: 0 to 30, 31 to 60, …)

  • VisAttr is available as a segmentation dimension.