You can configure an activity in Target to use Adobe Analytics as the reporting source (A4T).
Before you set up an activity that uses Analytics as the reporting source, establish the goal for the activity, such as improving revenue per visitor (RPV) or increasing clicks on your shopping cart. Choose a final success metric for the activity. Although you can select additional metrics at any time in Analytics, you must still specify a particular metric you expect this test to affect.
Creating a Target activity that uses Analytics as the reporting source is similar to setting up a regular Target activity, with a few important differences. For example, you cannot select a segment for reporting while creating the activity because all segments available in Analytics can be applied when viewing a report.
Click Create Activity.
An activity name cannot include the “%” character if Analytics is used as the reporting source.
Select the activity type and begin setting up the activity.
When you get to the Settings portion of the activity creation flow, choose Adobe Analytics and specify your company.
Select a report suite.
You can choose any report suite that is available to you in Analytics. The report suite defines where the collected data will be available. Virtual report suites are not included in the report suite list.
You might encounter two possible errors while selecting the report suite:
You get an error that no report suites are available, but your account is properly set up.
You might need to check your Analytics company. If your Adobe Experience Cloud account is tied to more than one Analytics company, log out of Target, and log in to Analytics under the right company. Then return to Target, and the report suites will load.
You don’t see the report suite that you expect.
Only report suites that are provisioned to connect to Target will be available for selection. If you don’t see the report suite(s) you expect, first try logging out and logging back in to the Adobe Experience Cloud to try again.
If the report suite(s) is still missing from the list, please contact Customer Care.
Specify your tracking server.
Define the experience.
Specify the activity goal.
You are required to select a success metric to use as a goal for each activity. Your activity goal is the conversion activity that signals a successful activity. It is best practice never to run a test without having a goal to improve in some specific way. You can choose any Analytics metric available in the Analytics metric selector.
You can send a custom Target-based metric to Analytics rather than relying only on Analytics data. For example, you can monitor clicking on a page, which is usually not tracked by Analytics. This custom metric is sent to Analytics automatically from the Target server, and appears as the “Target Conversion” metric in the metrics selector in Analytics. The Target Conversion metric is empty if you choose to use Analytics metrics.
Setting a goal doesn’t mean you can’t use another metric when evaluating test results. The goal is, however, a reminder of the one thing you want to improve with the activity.
The visitor remains in the activity after they reach the goal. The visitor continues to see activity content but is not counted as a new activity entry.
When setting up an activity after setting up Analytics as your reporting source, there is no option to set up audiences for reporting. Analytics segments are available in the Target Activities report.
We’ve upgraded the Adobe Target-to-Adobe Analytics integration, known as Analytics for Target. Auto-Allocate and Auto-Target activities now support Analytics for Target.
This integration allows you to:
Make sure you have implemented A4T for use with A/B Test and Experience Targeting activities. If you are using
analyticsLogging = client_side, you also need to pass the
sessionId value to Analytics. For more information, see Analytics for Target (A4T) reporting in the Adobe Target SDKs guide.
To get started:
While creating an A/B Test activity, on the Targeting page, select one of the following options as the Traffic Allocation Method:
Select Adobe Analytics for your Reporting Source on the Goals & Settings page and select the report suite corresponding to your desired optimization goal.
Choose a Primary Goal metric.
Save and activate your activity.
Auto-Allocate will use your selected metric to optimize the activity, driving visitors to the experience that maximizes your goal metric.
Auto-Target will use your selected metric to optimize the activity, driving visitors to a personalized best experience.
Use the Reports tab to view your activity’s reporting by your choice of Adobe Analytics metrics. Click View in Analytics to dive deep and further segment your reporting data.
A4T for Auto-Allocate and Auto-Target allow you to choose any of the following metric types as your primary goal metric for optimization:
A4T for Auto-Allocate and Auto-Target requires you to choose a metric that is based on a binomial event, that is, an event that either does or does not happen, for example a click, a conversion, an order, etc. (These types of events are also sometimes referred to as Bernoulli, binary, or discrete events.)
A4T for Auto-Allocate and Auto-Target does not support optimization for continuous metrics such as revenue, number of products ordered, session duration, number of page views in session, etc. (These unsupported types of metrics are also sometimes referred to as non-binomial or non-Bernoulli metrics.)
The following metric types are unsupported as primary goal metrics:
Adobe Target engagement and revenue metrics
Adobe Analytics engagement and revenue metrics
It might be possible to select an Analytics engagement or revenue metric as your primary goal metric because Target cannot identify and exclude all engagement and revenue metrics from Analytics. Take caution to select only binomial conversion metrics or custom events from Analytics.
Adobe Analytics calculated metrics
Some limitations and notes apply to both Auto-Allocate and Auto-Target. Other limitations and notes apply to one activity type or the other.
For more information, see Attribution models and lookback windows in the Analytics Tools Guide.