Create JSON offers

Create JSON offers in the Offer Library in Adobe Target for use in the Form-Based Experience Composer.

JSON offers can be used in form-based activities whereby enabling use cases where Target’s decisioning is required to send an offer in JSON format for consumption in SPA framework or server-side integrations.

JSON considerations

Consider the following information as you work with JSON offers:

  • JSON offers are currently available only for A/B Test and Experience Targeting (XT) activities.
  • JSON offers can be used in form-based activities only.
  • JSON offer can be retrieved directly when you are using the Server Side API, Mobile SDK, or NodeJS SDK.
  • In the browser, JSON offers can be retrieved ONLY via at.js 1.2.3 (or later) and using getOffer() by filtering actions using the setJson action.
  • JSON offers are delivered as native JSON objects rather than as strings. Consumers of these objects are no longer required to handle objects as strings and convert them to JSON objects.
  • JSON offers are not applied automatically as opposed to other offers (such as HTML offers) because JSON offers are non-visual offers. Developers must write code to explicitly get the offer using getOffer().

Create a JSON offer

  1. Click Offers > Code Offers.

    Offers > Code Offers tab

  2. Click Create > JSON Offer.

  3. Type an offer name.

  4. Type or paste your JSON code in the Code box.

  5. Click Save.

JSON example

JSON offers are supported only in activities created using the Form-Based Experience Composer. Currently the only way to be able to use JSON offers is via direct API calls.

Here is an example:{
  mbox: "some-mbox",
  success: function(actions) {
    console.log('Success', actions);
  error: function(status, error) {
    console.log('Error', status, error);

The actions passed to success callback is an array of object. Assuming that we have a single JSON offer, that has this content:

  "demo": {"a": 1, "b": 2}

The actions array will have this structure:

   action: "setJson",
   content: [{
     "demo": {"a": 1, "b": 2}

To extract the JSON offer you iterate through actions and find the action with the setJson action and then iterate through the content array.

Use case

Let’s say the following JSON offer gets delivered to your web page:

    "_id": "5a65d24d8fafc966921e9169",
    "index": 0,
    "guid": "7c006504-c6f7-468d-a46f-f72531ea454c",
    "isActive": true,
    "balance": "$2,075.06",
    "picture": "",
    "tags": [
    "friends": [
        "id": 0,
        "name": "Carla Lyons"
        "id": 1,
        "name": "Ollie Mooney"
    "greeting": "Hello, Stephenson Fernandez! You have 4 unread messages.",
    "favoriteFruit": "strawberry"

The following code shows how to access the “greeting” attribute:{
  "mbox": "name_of_mbox",
  "params": {},
  "success": function(offer) {
  "error": function(status, error) {
      console.log('Error', status, error);

Filtering offers by the JSON offer type

You can filter the Offers library by the JSON offer type by clicking the Type drop-down list, then by selecting the JSON checkbox.

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