Welcome to the Adobe Target product and technical documentation home page. Here you can find self-help and support information.

Guides

Learn how to tailor and personalize your customers’ experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels.

Personalize your customers’ experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels.

Before you start using Adobe Target, you should implement it on your site, understand a few basic concepts and terms, and be familiar with how Target works.

Tutorials

Implementation Strategy

This video walks administrators and architects through key concepts in administering and implementing Adobe Target. Watch this video to learn how to identify and apply governance best practices and list Target implementation requirements.

Introduction to Target Implementation

This video walks Adobe Target developers and architects through Target implementation. Watch this video to learn the different Target implementation technologies and employ Target implementation best practices.

Integrate Target with Analytics

This video shows developers how Analytics and Target requests bind up using SDID. Watch this video to learn the implementation requirements for Adobe Analytics with Adobe Target (A4T).

Understand the Types of Activities

Learn about the different types of activities included in Adobe Target and how they can help achieve your goals. Watch this video to learn the basics of A/B activities, Multivariate Tests (MVTs), Experience Targeting (XT) activities, Recommendations, and Automated Personalization (AP) activities.

Use Audiences

This video shows Adobe Target users how to use audiences to target activities and filter reports.

Use the Visual Experience Composer

These two videos introduce marketers to the Adobe Target Visual Experience Composer (VEC). Watch these videos to learn how to create activities using the VEC.

Blueprint: Behavioral Web Personalization

Personalize based on online behavior and audience data.

Blueprint: Online/Offline Web Personalization

Synchronize web personalization with email and other known and anonymous channel personalization.

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Adobe Target Tutorials

Release Information

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