Welcome to the Adobe Target product and technical documentation homepage. Use the following Adobe Target docs, guides, tutorials, and additional support to learn how to implement it effectively and start testing and optimizing experiences.

Adobe Target helps you to provide customers with the best tailored experiences through testing, optimization, and personalization. Find self-help, Adobe Target support, and more information to understand the tool and the ways you can use it to improve customer experiences across various channels.

Guides

Learn how to tailor and personalize your customers’ experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels.

Personalize your customers’ experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels.

Before you start using Adobe Target, you should implement it on your site, understand a few basic concepts and terms, and be familiar with how Target works.

Tutorials

Implementation Strategy

Watch this video to learn how to identify and apply governance best practices and list Target implementation requirements.

Introduction to Target Implementation

Watch this video to learn the different Target implementation technologies and employ Target implementation best practices.

Integrate Target with Analytics

Watch this video to learn the implementation requirements for Adobe Analytics with Adobe Target (A4T).

Understand the Types of Activities

Learn the basics of A/B activities, Multivariate Tests, Experience Targeting activities, Recommendations, and Automated Personalization activities.

Use Audiences

Learn to define audiences, find audiences, and target activities and filter reports.

Use the Visual Experience Composer

Watch these videos to learn how to create activities using the Visual Experience Composer (VEC).

Blueprint: Behavioral Web Personalization

Learn to personalize based on online behavior and audience data.

Blueprint: Online/Offline Web Personalization

Synchronize web personalization with email and other known and anonymous channel personalization.

See all tutorials

Adobe Target Tutorials

Release Information

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