Welcome to the Adobe Target product and technical documentation homepage. Use the following Adobe Target docs, guides, tutorials, and additional support to learn how to implement it effectively and start testing and optimizing experiences.
Adobe Target helps you to provide customers with the best tailored experiences through testing, optimization, and personalization. Find self-help, Adobe Target support, and more information to understand the tool and the ways you can use it to improve customer experiences across various channels.
Learn how to tailor and personalize your customers’ experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels.
Personalize your customers’ experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels.
Before you start using Adobe Target, you should implement it on your site, understand a few basic concepts and terms, and be familiar with how Target works.
Watch this video to learn how to identify and apply governance best practices and list Target implementation requirements.
Watch this video to learn the different Target implementation technologies and employ Target implementation best practices.
Watch this video to learn the implementation requirements for Adobe Analytics with Adobe Target (A4T).
Learn the basics of A/B activities, Multivariate Tests, Experience Targeting activities, Recommendations, and Automated Personalization activities.
Learn to define audiences, find audiences, and target activities and filter reports.
Watch these videos to learn how to create activities using the Visual Experience Composer (VEC).
Learn to personalize based on online behavior and audience data.
Synchronize web personalization with email and other known and anonymous channel personalization.