Experience Makers The Skill Exchange overview
Experience Makers The Skill Exchange is a global series of virtual customer learning events, focusing on diving deeper into Adobe Experience Cloud solutions. This program provides opportunity to learn from Adobe product experts and expert peers through sharing of best practices and tips & tricks.
2025 Events
Analytics
Adobe Analytics Opening Keynote
Explore essential analyst skills—storytelling, ethics, and empathy—plus how AI and human insight combine to drive meaningful business outcomes.
Why Dashboards Don’t Deliver Insights (And What Actually Does)
Learn how to move beyond dashboards and build a system for insights with narrative reports, hypothesis testing, and actionable analytics strategies.
Data Storytelling With Analysis Workspace
Learn 5 strategies to transform Adobe Analysis Workspace dashboards into compelling data stories that drive impact, insight, and stakeholder action.
Learn how to interpret Adobe Analytics metrics—visits, visitors, page views, bounces, conversion rates, and more—to improve reporting accuracy and insights.
Shortcut Across the Data-Verse - Get Your Data to PowerPoint at Warp Speed
Speed up PowerPoint reporting with tips to clean up components, boost performance, and streamline data exports from Adobe Workspace.
Three Game-Changing Customizations in Adobe Analytics Workspace
Discover how to brand dashboards, set unique visitor IDs, and combat bot traffic in Adobe Analytics with insights from Champions Isha Gupta & Deb William.
Data in Motion - Scalable Analytics Workflows for Insight-Driven Teams
Learn how to streamline Adobe Analytics workflows, strengthen governance, and empower teams with insights that drive activation, collaboration, and growth.
Driving Impact with Segmentation & Personalization in Adobe Analytics
Learn how to build, manage, and activate segments in Adobe Analytics. Explore Segment Builder, Segment IQ, and personalization strategies that drive ROI.
Workspace Features that you Should be Using
Discover top Adobe Analytics Workspace features—conditional formatting, dropdowns, attribution models, and calculated metrics—to uncover deeper insights.
Customer Journey Analytics
Customer Journey Analytics Opening Keynote
Explore essential skills like contextual fluency, empathy, and storytelling to elevate your impact with Adobe Customer Journey Analytics.
Cooking with CJA - Modern Takes on Classic AA Recipes
Discover how to use derived fields, classifications, and list-enabled dimensions in Customer Journey Analytics to unlock flexible, retroactive insights.
The Architecture of Analysis - How to Approach Your Customer Journey Analytics Data Model
Learn how to structure CJA data models with event hierarchies, attribution, and KPIs to unlock deeper customer journey insights.
Driving CX Success with Adobe Customer Journey Analytics Journey Canvas
Discover how Journey Canvas helps map ideal vs. actual user paths, uncover friction, and drive measurable CX improvements with Adobe Customer Journey Analytics
Lights, Data, Insight - Uncovering the Story Behind Every Journey
Learn how AEP and CJA unify data, stitch identities, and activate insights for real-time personalization and smarter customer journeys.
Experience Manager
Adobe Experience Manager Opening Keynote
Discover how Adobe Experience Manager is evolving with AI. Explore agentic workflows, AI search, personalization at scale, and smarter content optimization.
AEM Masterclass - Asset Workflows, Permissions & Integration
Learn AEM asset workflows, DAM permissions, and integration strategies. Ideal for Admins and DAM Librarians seeking best practices and automation tips.
Developing Reports and ROI Metrics for AEM Assets
Learn to build custom reports and ROI metrics in AEM Assets. Discover best practices for tracking asset performance and business impact.
Smart, Scalable, and Structured - Building a Future-Ready Content Framework
Discover how AEM metadata, taxonomy, content fragments, and AI-powered automation streamline content ops, boost discoverability, and scale delivery.
Taxonomy & Structure - AEM’s Secret to Scalable Asset Management
Learn how AEM taxonomy, folder structure, governance, and Smart Tags unlock efficient digital asset management, boost discoverability, and ensure brand control.
Experience Platform
Skill Exchange Keynote - The Future of Experience Making with AI, Adobe Experience Platform
Klaasjan Tukker shares insights on data, personalization, organizational readiness, and the role of AI Assistants in accelerating experience creation. Learn how practitioners can master prompting, leverage agent orchestration, and grow their skills to stay ahead.
Navigating the New Norm - Balancing Personalization, Privacy and Data Security
Explore strategies to deliver secure, compliant personalization while protecting customer data and building trust with Adobe Experience Platform.
Get the most out of your media investments with Adobe's Real-Time CDP Collaboration
Learn how to use Adobe Real-Time CDP Collaboration to activate, measure, and optimize CTV campaigns with premium publishers and first-party data.
Calming Customer Chaos - Tips for Tackling Complex Journeys in Adobe Journey Optimizer
Learn practical tips to break down complex journeys, use tags, and streamline data management for seamless orchestration in Adobe Journey Optimizer.
Solving Adobe Journeys Beyond Email
Learn to design and test multichannel journeys with Adobe Journey Optimizer, using test profiles, event data, and real-world scenarios for optimal engagement.
Marketo
Discover how AI agents are transforming B2B marketing into B2B 3.0. Learn strategies to boost efficiency, personalization, and customer journeys with Marketo Engage.
From MQL to AIQL - Building an AI-Powered Lifecycle Engine in Marketo Engage
Learn how to transform lead scoring in Marketo Engage with AI-driven lifecycle management, automated insights, and sales-ready recommendations.
Unlocking the Full Power of Design Studio for Global Marketing Operations
Learn how to scale with Design Studio in Marketo Engage. Discover encapsulation, templates, forms, and strategies to reduce technical debt and boost efficiency.
Improving Data Categorization in Marketo Engage Using Fine-Tuned AI Models
Discover how to use fine-tuned AI models in Marketo Engage to detect spam, match job titles to personas, and categorize open text fields with webhooks.
Experience Makers Spotlight - Streamlining Follow-Ups in Customer Lifecycle
Learn how executable vs. request campaigns streamline workflows, improve data accuracy, and boost engagement with real-time multi-channel strategies.
Workfront
Discover how Adobe Workfront powers intelligent, visible, and connected workflows with AI-driven campaign creation, insights, and seamless Adobe integrations.
Elevate Workfront Reporting with Advanced Text Mode
Learn how to master Adobe Workfront Text Mode to merge columns, build custom value expressions, and create dynamic prompts for smarter reporting.
Preparing your Workfront organization for a center of excellence
Learn how to launch and scale a Workfront Center of Excellence with governance strategies, executive sponsorship, and adoption best practices.
Enabling Users on New Features - Agitation is Life
Learn strategies to boost Workfront adoption—engaging users, aligning features with business goals, and using analytics to improve rollouts.
Automate Workfront user account creation with Fusion
Discover how to use Adobe Workfront Fusion and APIs to automate user account creation, cut setup time from 22 minutes to under 60 seconds, and boost efficiency.
Getting Started with Review and Approvals
Discover how Workfront review and approval speeds up asset approvals, reduces email loops, and ensures compliance with streamlined collaboration.
Maximize Efficiency with AI - Mastering Workfront's AI Tools
Explore how Adobe Workfront AI features like Catch Me Up, summarization, and formula generation help automate tasks, optimize workflows, and drive productivity.
Streamlining Creative Workflows with Workfront + Adobe Experience Manager
Learn how connecting Workfront and AEM Assets streamlines requests, automates metadata, improves governance, and powers an efficient content supply chain.