Developing Reports and ROI Metrics for AEM Assets

Transcript

Hi, thanks, Will. I’m Cindy. Great to be back at the Skill Exchange, and I’m excited to share this information with you. I love my Adobe products, and I’ve been working in them for over 20 years. I was an early adopter for Photoshop and was there when InDesign blew cork out of the water. I’ve since been along for the ride, growing with Adobe’s explosion of digital marketing products, and AEM has been fundamental in every step. Throughout my career, I’ve always owned and managed dams from closed local servers, on-prem, AEMs, and in the cloud, both in the States and globally. To be frank, I started using Adobe assets in the cloud, and when I went to a new company, it was a bit of a learning curve going back to an on-prem dam with a lot of customization. Some of it good, some of it not so good. The first time I managed was not Adobe, but when the time came to leave behind a closed server system, we started to look at who would be a good fit for our needs. It was a major investment, and I was responsible for defining the criteria, the scope of work, and interviewing a lot of companies. I had to provide the value of the assets we had and what we wanted to do with them. The next steps included senior leadership on board. I brought everything I had learned from the value of our digital assets to the cost of bringing us to the place we needed to be and who could take us there. Together, we agreed Adobe was the company that would get us there, and next was the hardest part, going to the Thunderdome to ask for money. All of that was before a single asset was organized. It was fun, fascinating, and a bit scary. During this time, I became well acquainted with the term ROI. I want to talk about how you can show the value of using AEM assets and the reports you can create to show how the assets are being used and the benefits of using assets as a dam. It gets a little confusing when we’re talking about assets as a dam and assets themselves, but we’re going to make it. But let’s face it, although Adobe is the clear leader in the digital marketing industry, they aren’t cheap. Sometimes it’s a bit of a sticker shock. Whether you are a small company or work for a Fortune 500 company like I do, we have to consider the benefit versus cost of the product or corporate leadership is looking at you for answers on the return on the investment they have made or considering making. It’s a lot. This is my girl Finley. The benefits and value she gives me every day far outweigh any expense. So we’re going to kind of use her and dogs as an example. Assets is a great name for the product we are talking about. The definition of an asset is anything that has economic value and is owned by an individual or organization. And that is what we take care of every day. Our images, our PDFs, our videos, they are an asset to our work and they benefit us. To begin to define your ROI, you have to determine the goals for the assets you have. Think about what you want to achieve with your dam and your assets themselves. Have you invested in an expensive photo shoot? Do the assets you have in your dam represent countless hours of work for many teams? How many sites does your dam support? All of these need to be considered as part of your investment and what you want to protect. It could also be managing the sheer overwhelming number of assets needed to keep up with today’s demand. I’m in the financial industry and in my business, it’s not just pretty pictures on page. I need to ensure the information that I provide is accurate, up to date and approved by legal.

For me, the team working on the dam is usually small. We work hard and when you think about it, anything seen in the company from print to environmental graphics to the web all come from these mighty few and these people add value and expertise. Other goals to think about could be increasing your efficiency and productivity. Do you have faster asset retrieval? Have you streamlined workflows? Have you reduced your content creation costs? Have you faster time to market? And then your brand. Have you centralized your brand assets? Do you enforce your brand guidelines? Can you find your brand guidelines? And then digital rights management. You never want to hear from a company saying, hey, do you have the license to use that? You need to have the information at your fingertips. And then talk about how you use it and understanding the performance. It’s important to track their usage and to repurpose existing imagery. If you’ve done an expensive photo shoot, you want to use those assets and that’s a huge ROI on the shoot itself. We might be tired of seeing the same images, but as the public seen it enough, part of building a brand is that in a few seconds, someone looks at an image, they can recognize who it represents. And also, can your team find their logo? And then there’s communication. It’s great to have your team working in a centralized platform. You also need to streamline your approval process. I don’t know about you, but we often seem to spend a lot of time with rounds of approval. We’re always looking for ways to streamline getting a project finished and out the door. And this also enhances your return and enhances communication. And then there’s security. In my organization, we are moving from a publishing system with too many users to professional publishing team. In the past, our system had little governance and many years of rushing to publish. We are refining our message, cleaning up the clutter to have a clear voice, and it’s not easy. We have refined roles and are changing people’s access and what they can do. But we are starting to have clarity and have archived thousands of duplicates and out-of-date information. And then you have to begin to measure. The goal for my team now is working on the cleanup and preparing to move to the cloud. Our KBI is how far we are in the cleanup and how fast we’re going to get there. Are we reaching the one clear voice that can be easily understood in a complicated industry? And you have to figure out what metrics align with your goals. It could be the value of the service offered. It’s great that we can measure our engagement. We can measure time on a page, click-through rates, bounce rates, revenue generated, average order value. For me, I need to provide clients with information and forms that are accurate. It needs to be easy to find and used for my team members. And we need a single source of truth when we are publishing to multiple platforms to ensure the right thing is published. And then your dog has to track. Monitor your asset downloads, views, and interactions to identify what’s working and what isn’t to make data-driven decisions for future campaigns. We have implemented tracking for tags, keywords, reporting on assets usage, set up tracking events for specific actions such as purchases after viewing assets. And you need to create your own custom metrics to track your KPI relevant to your business. Think about it. When you’re branding or you have a campaign that you’re planning, you have brainstorming sessions. Have your own brainstorming session to figure out what you need to track. And then collect the data. Ensure that what you’re reporting is in place and start collecting the data. And then you can begin to calculate the cost and the benefits.

Determine the total cost of creating and distributing your assets. This is where I added the value of the assets up that we were managing. Look at your production cost, your distribution cost, and your maintenance costs. And then there’s benefits. Quantify the benefits generated by looking at your cost savings, direct sales, or revenue generated, or engagement. Has it increased your brand awareness, website traffic, or your social engagements? And then analyze to optimize. I am constantly reviewing and thinking about how we can do it better. What’s taking too long and something that may be that we’re doing that is working or not working. And then review the data and insights you find to understand what’s working and what isn’t. It’s so important to not just create the reports, but to communicate what you learned to the right people. Know who needs to have this information to make an informed decision. So many times you are doing all the right things, but the key person knows nothing about what you’re doing and then doesn’t see the value. But then when you communicate, be ready to make suggestions for improvements or optimizations. Be prepared. If I find there’s a problem, I always try to come with a solution and not just saying there’s a problem.

And now I want to give you some information for your back pocket. Sometimes it can be hard to pull all the information together. You may not know the spend or have not been given all the analytics. International data corporation IDC in July of 24 published a white paper by Maddox and Martin. They did an amazing study of how Adobe assets were used by a fairly large number of major corporations and their ROIs. So I’m going to share this with you so you can in turn share it with others. The first information we’re going to look at is the impact of asset related spends. Look here, they reduce the spend on duplicative assets by 62% and reduce the spend on unused assets by 40%.

Now I’ve worked in in-house corporate agencies most of my career, and sometimes I’m amazed at how much agencies cost. But look at what they were able to accomplish here. The impact on agency spend went down 24%. This one’s especially important to me. I work in a highly regulated industry and risk is always on my mind. You can see here that they reduce the risk of using out of date or unapproved assets by 52% and reduce the risk of accidental disclosure of assets by 27%. Now this is the slide to share with your team and your key stakeholders.

We already talked about third party agencies, but look at the rest of this information. 55% faster to launch a new marketing campaign, 38% higher productivity, 66% faster to create a new digital asset, and 73% faster to create a new digital experience from existing assets. And the teams were 53% more efficient. Now these last two numbers are the big deal.

868% of a three-year ROI and five months to break even on their investment.

And now let’s talk about running a report. How do we get to that data? For those of you who have been using AEM for a while, this may seem elementary, but I want to help those who are just getting started. It’s important to regularly review these reports and plan on the best methods to optimize. Now let’s get into the details of reporting and the different types of reports and their uses. This is the panel that comes out of the box for reporting. You can also create and save your own reports for future use.

The first few are pretty self-explanatory. Upload, download, and expiration. I have to say that I use expiration a lot because we have a pretty tight system of putting in when things expire and giving lead time with another report that we use of when assets are needing to be reviewed. So we have a review report and an expiration report and those come out daily. We also look at what’s modified and then key of course is what’s published. Where is it going? What are we doing with it? And then also what’s going into our brand portal. If you’re tight on your disk usage, you can be looking at that and then files. What do you need to clean up in your content tree? Do you have duplicative folders? Do you have duplicative assets? That’s the report for this.

And then who’s sharing? This is also, let’s make sure everybody’s getting the information they need, but also is there something that’s being shared that shouldn’t have been shared? And then looking at your content hub activity. Now let’s build a report.

So you start when you’re doing a report in your tools, go into assets, and then you’re going to go to the panel that shows reports. You can see some reports I’ve run, but let’s create one. I’m going to do an expiration report. And once you select it, hit next, put in your title. You can put in the dates also for the range, any description you need, choose the path, whether it’s the whole damn or part of it. And then the date range with your start and end dates. Sometimes I manually change it because I don’t like all of the scrolling back and forth. And then you do your end date, hit next. And then you have your default column. Each one of these will be a column in your report. So if you want to refine the data that you’re getting, you can check or uncheck any of these to just get the information you need.

Also, if you have custom metadata, you can create custom columns. So you can go in there and see what your JCR content is, select that.

But be sure to put in your title for that column because it won’t let you go forward without it. You can also add more columns as you need them. So hit create. I had really fast success.

And now I’m ready to look at my report. You can view, download, or just delete it.

When I’m looking at this panel, it’s a little hard to really see what the data I’m looking to is. It just becomes a big list. So I typically go in and download the report and it downloads as a CSV file. I can then refine the information to get what I need. I also create reports in ACS AEM comments. A lot of words, but it’s really good. If you don’t know what that is, it has a broad range of useful tools for AEM that fill in some of the gaps from your out-of-the-box implementation.

Let’s start with a report here. Again, we’re going to be in tools.

I’m going to go into comments. And then you’re going to see the four out-of-the-box reports. You can also create custom reports, and we’ll look at that in a minute. I’m going to do a reference report, put in the path for what I’m looking at, and then I can choose either pages or assets. I’m doing assets, of course.

I’d run the report, and then I’m going to just download the report so I can refine my information. And again, it’s going to be a CSV file. It comes in pretty rough, and that’s why it takes a little bit of time to refine for what you need. When you create a custom report, you can see you can add components, paths, all the information you need. There’s a lot to get in here and do, so I would suggest you get in there and try to do some test reports to find the information you need. There’s also a lot of great information on the experience league on how to run reports here.

There are a lot of ways to move the dial to increase your ROI, so let’s investigate.

It’s easy to say we have a dam and be done with it, place to put our files and publish, but assets is so much more. I spent a lot of time training not just our immediate team, but anyone who has access to our dam or brand portal, and when they know how to use the dam and all it can do, it maximizes adoption. You can also connect your dam with existing tools. You have your CMS, CRMs, and other platforms to enhance efficiency and data consistency. And then your tools. You can consolidate redundant tools. If you’re like us and you take a good look at your tech stack, you can see a lot of redundant tools. Other teams could be using other tools when you know that what you have in your pocket is the best one to use, so it’s important to look at your tech stack within your part of the organization or maybe the entire organization to make sure that everyone’s using the right product. When we talk about the content supply chain, or as I see it, the Adobe ecosystem, I look at assets as the center. This is where the content is added, it lives, and where it delivers from. Maybe that’s because what I do every day, but to me this has a lot of value. When I went to Adobe Summit this year, this was my favorite slide, automate repetitive tasks. One of the most significant ways to reduce repetitive tasks is setting up dynamic media. Adobe AEI started with dynamic media and Sensei technology. It targets where the asset is to be delivered and the bandwidth for the screen is being delivered to. No need for renditions or resizing images. It offers web optimized delivery, including WebP images, dynamic asset transformation, where it delivers on-the-fly renditions that are dynamically generated and deliver seamlessly through the CDN.

And we’ve talked about AI powered. One file with size variations and visual effects created and optimized for delivery, eliminating hundreds of hours of manual image cropping in video encoding.

And then we’re all concerned about our lighthouse scores. With weight reduction of smart imaging to reduce the image size and page weight with no loss of visual fidelity. And then let’s talk about video with dynamic media. It delivers subtitles and transcriptions on the fly at delivery, and then it also delivers with adaptive streaming. Now when we talk about progressive streaming versus adaptive streaming, it’s really important. Progressive streaming buffers 40 to 50 times, while adaptive streaming buffers less than five times.

And we also have spent so much time on having our assets stored in third-party sites. When you bring your assets and your videos in-house, you have the governance and workflows. You have a single source of truth for your videos, and then you have analytics available to show your increased performance metrics with lower load times and buffer counts. And it doesn’t require an external service to deliver it. And now let’s talk about panel extensions. The panels are free and you only need to facilitate the connection.

Panel extensions are free. You only need to facilitate the connection.

This would be an assets panel showing up within the app you’re working on, and they would not have to open the dam separately. One that I’ve used a lot is asset link for creative cloud. It’s great because creative teams can work and store their image in the dam. Versions are auto stored and the teams can work and collaborate in real time.

Also for me, the key benefit is all of the assets stay in the dam and are linked in creative cloud, and then they are packaged at the time of output. A great example of this is I worked for a resort company. We had a big resort directory. It had over 300 pages. Several teams worked on it and ended up with thousands of images. Now downloading all of those images and then being on a server or separate desktops just wasn’t workable. But this was great because everything was linked in InDesign. It stayed in the dam. And then whether we created a PDF or we were packaging the file for the printer, all of those would be downloaded at the time of delivery and sent out seamlessly.

Now you can also connect to Adobe target. You’d have a panel on target and then you’d be able to see the images that you need to look to deliver for AB testing or for delivery itself. And then we’ve talked about analytics. When you’re in analytics, there would be a panel that you could go into the dam without leaving analytics and be able to look at what you need to analyze.

I’d like to also talk to you about Frame.io. I don’t know how familiar you are with it, but Adobe is doing some great things with it. So Frame.io was originally created for video. It started with Premiere Pro and After Effects, but now it’s available for all of creative cloud. And then there’s an asset panel that is native.

The way it would work is this. Using Frame.io creates a workflow and panels that are connecting it to assets and the creative cloud. So think about it this way. When you’re in creative cloud, you can see a panel for Frame.io and assets or the reverse if you’re in frame. This enables a workflow where you can be in one application, but see all three. You can get your assets when you’re in creative cloud. If you’re working on a video, you can get to assets. They all three work together to be able to do what you need to do. You need to pull a Photoshop file in. You can pull that into Frame.io. It’s a collaborative space with no need to log in to approve or comment, which is great for all the teams to get their approval. And it delivers directly to the dam from Frame.io and this includes video transfer. This is important to me since we’re not allowed to connect external drives to our computers and enables us to upload to the dam directly in app.

Frame.io also includes cloud storage, which can be used as an answer for the need for a MAM, which is video storage. Keep all your raw footage, proxy files, and B-roll in the cloud.

And as I mentioned, video can be uploaded to the dam without connecting drives.

Project approvals can be done from anywhere. And in addition to what dynamic media offers, you can also have closed captioning and transcriptions are out of the box here too. And there are work fronts and teams integrations available.

And now we talk about adoption. Company-wide adoption increases ROI and is another significant way to move the needle. It’s an accomplishment to have a creative team or your site’s production team use the dam, but what about the rest of the company? Where is sales keeping their marketing materials? HR, corporate communications? As you add more teams to your dam, measure the change over time to show increased adoption has also increased your ROI. And now some key takeaways.

Implementing the stand system and leveraging its capabilities, your business can achieve cost savings, improve efficiency, and ultimately get an overall intern.

By implementing the asset system and leveraging your capabilities effectively, your business can achieve cost savings, improve operational efficiency, and ultimately increase their overall return on investment. Some things to remember are define your goals, establish reporting with KPI monitoring, communicate, communicate, communicate, and increase adoption with teams and tools. And now I look forward to if you have any questions.

Amazing. Really appreciate that, Cindy. Thank you so much. There’s so much love about that presentation, not just the dogs, but all the content as well. Thanks. It’s great to be here. I’ve had fun doing this. Awesome. Well, let’s open up before Q&A. Pop your questions in the chat if you haven’t already. So first, we’ll start off with a question from Spencer, who’s asking, how do you set up asset and tag tracking? Well, first of all, you have to have your metadata and your tagging in place. And then you can run reports on your tags so you can track, see how they’re doing. And then of course, in Adobe Analytics, you can analyze how those things are working. So you can monitor it two ways. Awesome. Gotcha.

Another question here I like, that’s asking if our attendees can collect asset metrics in the dam if they do not have Adobe Analytics or have a non-Adobe CMS. Yes. I mean, because what you’re doing is you’re seeing what’s published and typically you can see where an asset is published to. And then you can run reports on usage, on how much you have under management. So there’s a lot of ways to track it, even if you’re working outside of maybe what we call the ecosystem. Okay. That’s helpful. Another question from Spencer, for the reports that you went over during your session, do those reports allow you to see asset usage on AEM sites pages or experience fragments, or is that a different report type? That’s a different report type. You have to maybe do it kind of on the back end. You have to do it from your sites and run reports that way. I mean, you can run the report for what your asset usage is and how they’re published. So you’ll see where it’s published too. But if you really want to see, also there’s Adobe Analytics where that’s great, where you have everything kind of working together, then you have your analytics, you can see what’s happening on your sites, and then you could go to your assets directly. Okay. Okay. I see. I have a question from Stacy, you went through in your session, available out of the box? Yes. Great. Easy one. And another one, kind of a follow up from Natalie, something she saw was the Content Hub Activity Report. Is that new? Is that maybe a question for Natalie’s admin to enable if it’s not in her environment? Yes. I mean, it’s out of the box in my environment. So sometimes your admins can disable things. So I would definitely ask the question. Yeah. Yeah, that makes sense.

Moving right along, we have a question about how you add additional default columns in your reports. I mean, most things are customizable. I would have to noodle with it a bit to be frank, because I left my default columns kind of default. But I do the custom columns a lot. I mean, that’s super valuable, because we have some pretty deep metadata. And then that way, I’m able to get to everything I need to know. Okay. And as kind of a follow up to that, are there any custom columns you lean on as kind of frequent additions to a port set you’re running? Do you have any like favorites? According to what people are asking me for, you know, it’s what is the hot button of the day? And then a lot of times, you know, there’s, like I said, there’s certain metadata we have that’s specialized for our industry. We have to be careful about who we’re publishing to and where we’re publishing. And, you know, we have different businesses that can see and not see things. So it’s a little more behind the scenes for us. Yeah, case by case, that makes sense. I love this question from Michael, who’s asking, can you reuse reports you don’t have to build them every time? And also, can you can you set up reports around weekly, or any cadence you like without having to build it fresh and unique each time? Yes, I get two reports that come to me every day. It’s assets that need to be reviewed and assets that are going to expire. That comes to me daily. And then I kind of put that together and send it out to the people who need to know. If you have a report that maybe has a timeframe to it, it’s a little harder because, you know, if you set one report, it’s just going to keep running that same information in the same timeframe. So yes, you can set things up, but it takes a little bit of work behind the scenes. Gotcha. Okay. And here is an interesting question from Melanie that is a little bit about integrations. But Melanie’s asking, can Frame.io be connected to a work front job proofing tool or just via the dam? You know, Frame.io, you can tell I really love it. So it like I said, it’s integrating between Creative Cloud and the dam and Frame.io. Because of the work that Adobe is doing, I would assume it would go with work front. But maybe when we do ask the experts, I’ll kind of look into that. And that’s a great question for that. Yeah, you read my mind. I think that sounds like an amazing use case for that kind of like follow up conversation. Exactly. Awesome question. Here’s another one. Cindy, do you ever run into issues with the two gig file size limit for uploads through the web interface with your videos? Yes, I mean, we’re all about, you know, we have a lot of encoding that we do to make sure that the compression is right.

I haven’t had a lot of problems, because we’re pretty careful to monitor what we’re doing. We also are not doing like hour long videos. So ours are usually pretty informational. Okay.

Another work front question, which I always love to see.

I don’t know if this makes sense. Cindy, so connecting with work front, can we upload to work front and then it gets sent automatically to the AEM dam? I don’t think it automatically gets sent. What can happen though, is that information that you gather in work front goes, kind of follows the asset and when the asset is loaded, then all that comes in with it. Again, I would doodle on that and maybe we could look at that. Yeah, that’s a great topic for that. Cindy, are you able to run reports showing where assets are being used via asset link connections, like in like InDesign, for example? Yes, I mean, it shows where they’re linking to. So yes, you could do that. Great. Erin here is in the process of transitioning from brand folder to AEM. Brand folder is limited in regards to views, downloads, and shares. So if you’ve experienced with that, can you share how much more granular AEM gets in terms of the analytics and reporting? So I’m trying to understand. So you’re transitioning from brand folder. I’m kind of reading at the same time. You’re limited in your views, your downloads, and your shares. So you’re wanting to know, is that an issue with AEM? Because I’ve never had an issue. I mean, as many downloads, as many shares, as many things as we want to report on, as granular as we want to get, I’ve never had an issue with it. And it’s always been seamless. Gotcha.

Erica, I see your question about default columns. We’re going to check in on that. I mean, that’s something we can revisit during Cindy’s Ask the expert session. That’s coming up in a few weeks, and we’ll post a link to that. But yeah, that’s a good question. If not default columns, I think there’s a couple of good ways to incorporate custom columns instead. That will still get you the data that you need. But we will definitely follow up on that.

Okay. Cindy, what are your most effective reports to provide information specifically regarding ROI? So for me, the publish report is great because it shows the assets I’m using. I also like the files report so I can see how many assets we’re managing. These show both usage and growth over time. So it’s pretty impactful when I’m sharing that with our leadership. Awesome. And Natalie, I see your question about that content of activity report. I think that’s also a good candidate. If it’s not readily, not something you’re seeing, that’s another good candidate to follow up on in our Ask the expert session coming up. So I’ll put it on that and we’ll take a look. Yeah. Oh, replying from Aaron. So Aaron is asking about that brand folder question. Okay. And he’s clarifying, and his question is, can we get more analytics outside of just things like the shares and the views and the downloads? Oh, tons. I mean, almost anything that you have a metadata field for, you can do, whether it’s a tag, whether it’s keyword, anything that you’ve done with custom metadata, that’s where that custom column comes in. You can just take that and add to it. And the reporting is really, really flexible. Great. Thank you, Aaron, for that clarification. That was helpful. Yeah.

A question from David here about dynamic media, if that’s something you’re familiar with in your wheelhouse. Do you know if there are limitations on video duration and file size when uploading and processing through dynamic media? And he’s asking if you have any tips or suggestions, what can be done about longer videos that run more than 60 minutes? Yeah, that’s hard because when you’re encoding, I’m going to start at the end and work my way back. When you’re encoding, you could get it pretty small. I would say that might be the only time you might need a third party is if it’s super big and goes beyond what Adobe is able to do. I feel like I’ve done larger than 2 gig. It’s like uploading is the problem. Yeah, that would probably be the only time I might say you need a third party. But again, let me noodle on that to just see if there’s some issues. I mean, I’ve done 60 minute videos, most of mine, half an hour max, and we’ve been able to get them where they show well. I mean, we do a lot of 4K, so we haven’t had a lot of issues.

Gotcha. Thank you, Cindy. Another good question here, Cindy, and that’s around what strategies have you used in the past to increase the adoption of AM assets across your organization? First, I want to align with senior leadership, let them know what we’re doing and know the value of having an enterprise system. And then it becomes kind of a trickle down effect because it becomes what it just becomes what we are mandated to do. So first of all, you have to get your leadership in line. And then I meet with anybody that’s going to be joining the dam or is considering joining the dam. That way, I can make sure that they know all the benefits, all the features and what we can do and also any use case needs they have. And then third, I meet with all the new users so that they really know what they can do. This enables them to really see all of the capabilities that are offered to them outside of just where do I have my files? Yeah, I love that answer.

Especially calling out, meeting with those new hires, the new users for the dam, that’s something whenever I’m talking to customers, having some designated internal expert or internal documentation that helps ramp up new users specifically on your brand and your best practices and having that in experience league so you get the general best practices, having those two things combined is really powerful. So I love that answer.

Cindy, we’ve gotten a couple questions throughout the session around integrations like Workfront, analytics and otherwise. Do you have any best practices recommendations when you’re integrating assets with other Adobe tools and applications? Yeah, you’ve got to get your tech team working because they’ve got to open the gateway. So it is a team effort. It’s not hard. It’s just coordination. So and then it’s also working where you’re starting at Workfront and working your way through to AEM. I had that one chart I showed where everything kind of comes in. Assets is at that center and then all the places you can move out. Assetlink you can download right within AEM and then you just put it with Creative Cloud and you go putting Frame.io, putting those three together. That starts a really good base workflow and then you begin to work with your APIs according to what your business need is. There is so much you can do. I even at one point was publishing to all of the OTAs, online travel agencies like Experian, all of those from the AEM. It was fascinating to be able to do that. So there’s so much you can do. It’s just beginning to work with your team, work with tech, see what your business usage is. Yeah, that’s great.

We have time for one more question and I just saw a great question come through from Doug. Presumably maybe part of a bigger company but Doug’s asking if you have recommendations for how often you’re meeting with new users for that onboarding and ramp up. In his case, new people are joining the company every day, right? So how do you work through that case to stay productive? So I do two things. If I have a large group that’s coming in, then I will set up something like once a month or once a week and kind of orient everyone. If it’s a little slower and I might have three or four people, I’ll do that. But I’m kind of, as the admin on the gateway, I know who’s coming in. So I make sure, it’s my work to make sure that I meet with everyone and set up those times. So it’s just kind of a part of our workflow. Gotcha. So like breaking it into cohorts wherever you can is kind of your go-to? Yeah. Yeah, that makes sense. That’s helpful. All right, perfect. Well, that’s all the time we have for Q&A for this session. Thank you so much to Cindy for being our wonderful speaker for our session. Thank you for having me. I hope this was helpful.