Offer Decisioning is an Application Service integrated with Adobe Experience Platform. It allows you to leverage Adobe Experience Platform to deliver the best offer and experience to your customers across all touch points at the right time.
Watch these tutorial videos for more on Offer Decisioning.
The Offer Decisioning application service consists in two main components:
An Offer is made up of content, eligibility rules and constraints that define the conditions under which it is presented to your customers.
It is created using the Offer Library, which provides a central offer catalog where you can associate eligibility rules and constraints with multiple pieces of content to create and publish offers (see Offer Library user interface).
Once the Offer Library has been enriched with offers, you can integrate your offers into decisions.
Decisions (previously known as offer activity) are containers for your offers that will leverage the Offer Decision Engine in order to pick the best offer to deliver depending on the target of the delivery.
Offer Decisioning capabilities and integration with Adobe Experience Platform allow you to cover numerous use cases to help you increase customers’ engagement and conversion.
Display on your website homepage offers that will match the visiting customer’s point of interest, based on data from Adobe Experience Platform.
If customers walk near one of your stores, send them push notifications reminding them of available offers according to their attributes (loyalty level, gender, former purchases…).
Offer decisioning also helps you enhance your customers’ experience when contacting your support team. Offer Decisioning APIs allow you to display in your call center agents’ portal information about the customer’s redeemed and next best offers.
The video below provides an introduction to Offer Decisioning key capabilities, architecture and use cases:
The video below shows how to use Offer Decisioning to define and manage your offers and leverage real-time customer data.