Calculated metrics

NOTE

These calculated metrics were introduced on 9/13/18.

Metric Description Formula
Avg. Ads per Media Stream Ad Starts per Media Starts Ad Starts / Media Starts
Avg. Chapters per Media Stream Chapter Starts per Media Starts Chapter Start / Media Starts
Avg. Media Time Spent Total Time Spent per Media Starts (HH:MM:SS) Media Time Spent / Media Starts
Avg. Content Time Spent Content Time Spent per Content Starts (HH:MM:SS) Content Time Spent / Content Start
Avg. Ad Time Spent Ad time spent per Ad Starts (HH:MM:SS) Ad Time Spent / Ad Start
Avg. Chapter Time Spent Chapter Time Spent per Chapter Starts (HH:MM:SS) Chapter Time Spent / Chapter Start
Media Completion Rate Rate of Content Completed vs Media Initiated (%) Content Completes/ Media Starts
Content Completion Rate Rate of Content Completed vs Content Starts (%) Content Completes / Content Starts
Ad Completion Rate Rate of Ad Completes vs Ad Starts (%) Ad Completes / Ad Starts
Chapter Completion Rate Rate of Chapter Completes vs Chapter Starts (%) Chapter Completes / Chapter Starts
Drop Before Start Rate Rate of Drops before Starts vs Media Starts (%) Drops before Starts / Media Starts
Content Pause Duration Rate Rate of Total Pause Duration vs Content Time Spent (%) Total Pause Duration / Content Time Spent
Content Buffer Duration Rate Rate of Total Buffer Duration vs Content Time Spent (% ) Total Buffer Duration / Content Time Spent
Content Time to Start Rate Rate of Time to Start vs Content Time Spent (%) Time to Start / Content Time Spent
Ad Time Spent Rate Rate of Ad Time Spent vs Content Time Spent (%) Ad Time Spent / Content Time Spent

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