Before you begin your tracking implementation, you have some early decisions to make, regarding which implementation makes the most sense for your situation:

  • Media Analytics - Using the latest Media SDKs (the standard, recommended implementation) and/or the Media Collection API (RESTful)
  • Milestone - The older Adobe tracking implementation
  • Data Insertion APIs - Implementing tracking without using Media SDKs


For a Media Analytics implementation, here are the tasks you must complete before you begin:

  1. Enable Experience Cloud.

    You need to implement the Adobe Experience Platform Identity Service.

    The Identity Service enables the common identification framework for the Experience Cloud Core Services, solutions, and customer attributes and audiences in the People core service. It works by assigning a unique, persistent ID to a site visitor. When your organization implements the ID service, this ID lets you identify the same site visitor and their data in different Experience Cloud solutions.

    The ID service can also replace the different solution-specific IDs (for example, Analytics AID). Through the Customer IDs and Authentication States functionality, the ID service lets you pass in your own customer IDs to the Experience Cloud. Keep in mind, however, that the ID service only works with the solutions to which you have already subscribed. If you are not signed up for access to other products, the ID service does not provide the access.

    Going forward, the ID service is an integral component of many current and future Experience Cloud features, enhancements, and services. Currently, the ID service supports Analytics, Audience Manager, and Target.


    To participate in the Adobe Experience Cloud Device Co-op, the Experience Cloud ID service is required.

    If you have not implemented the ID service, now is the time to start considering a migration strategy. For more information about the importance and role of the ID service, see Why the Identity Service Should be on Your Radar.

    For additional information about the Experience Cloud ID, see Experience Cloud ID Overview, and Adobe Experience Platform Identity Service.

  2. Enable Adobe Analytics Reports.

    To enable reports in Analytics and see the content and ad data you are collecting, see Media reports enablement.

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