To implement Adobe Analytics for Streaming Media, complete the following tasks:
Confirm your Steaming Media pricing model
The current pricing model is based on video streams. If necessary, contact your Sales Representative or Account Manager to sign a new Sales Order as Streaming Media Analytics is sold separately from Adobe Analytics.
Confirm that you’re implementing Adobe Analytics
Streaming Media for Adobe Analytics also requires an Adobe Analytics basic implementation. See Implement Adobe Analytics for more information.
Obtain the media tracking server URL
Ask your Adobe Analytics Representative for the media tracking server URL. This is the
Download the current Media SDK or implement the required Extensions
Depending on the implementation path, download the current SDK for web, mobile, or over-the-top platforms. The required extensions must be implemented to enable Adobe Analytics for Streaming Media extensions paths.
Enable Adobe Analytics Reports
To enable reports in Analytics and to view the content and ad data that you’re collecting, you must enable reports in Analytics. See Media reports enablement.
Enable Experience Cloud
The Identity Service enables the common identification framework for the Experience Cloud Core Services, solutions, and customer attributes and audiences in the People core service. It works by assigning a unique, persistent ID to a site visitor. When your organization implements the ID service, this ID lets you identify the same site visitor and their data in different Experience Cloud solutions.
The ID service can also replace the different solution-specific IDs (for example, Analytics AID). Through the Customer IDs and Authentication States functionality, the ID service lets you pass in your own customer IDs to the Experience Cloud. Keep in mind, however, that the ID service only works with the solutions to which you have already subscribed. If you are not signed up for access to other products, the ID service does not provide the access.
If you have not implemented the ID service, now is the time to start considering a migration strategy. For more information about the importance and role of the ID service, see Why the Identity Service Should be on Your Radar.