The Content Analytics page displays your discovered existing content (case studies, blog posts, videos, press releases, and so on) from your website. It also displays the performance of your content and people generated when visitors engage with them.
Go to Content Analytics.
On the Content Analytics page, you can:
You can also export a file in CSV format by clicking the icon.
The Analytics table provides the following details:
|Title||Name of the digital content asset. Click Title to open the Content URL in a new tab.|
|Denotes if the the content piece has been added for Content Recommendations.|
The number of views from web visitors on the content asset. The amount of times it was viewed, opened, watched, or downloaded. Click the number of in the views column to drill down and see who viewed the content
|Direct Conversions||Web visitors who viewed the content and filled out a form in the same visit|
|See more analytics on the content piece|
|Deletes the content from Content Analytics|
Click on the Analytics Icon of a content piece.
A dialog box opens with additional Content Analytics for that specific content piece.
The additional content analytics include:
From the Content Analytics page, click on the delete icon of the Content you wish to delete. A message appears to confirm that you want to delete the Content.