Predictive content engages your web visitors with the most relevant content, powered by machine learning and predictive analytics. With Web Rich Media, you can enhance your content with text descriptions and images and embed multiple predictive content recommendations on your website.
It’s recommended that you enable over five pieces of content per category and per source (email, rich media, bar) before testing and using Predictive Content. More content gives you a better predictive outcome.
Before enabling Predictive Content, you must:
Prepare your Predictive Content
Once you’ve prepared the content title, description and image for Rich Media, you can enable individual or multiple content pieces.
To enable an individual title, click a title to open the editor. Click Rich Media, then check the Enabled for Predictive Content in Rich Media box and click Save.
For multiple pieces of content, on the Predictive Content page, check the boxes next to the title(s).
Click the Content Actions drop-down and select Enable for Web Rich Media.
Refer to the documentation for the Rich Media Recommendation template on the Marketo Developers site. This explains how to customize the template for your website.
Here’s an example of the Rich Media Recommendation Template1:
Here’s an example of the Rich Media Recommendation Template2: