Dynamic Fields

We allow you to personalize your email templates with predefined attributes like {{first_name}} or {{company}}. These fields allow you to email multiple contacts and auto-complete these fields without having to type them out separately for each contact.


The “first_name” and “company” field are the only fields that will look to both Sales Insight Actions and Salesforce. That means if a contact does not exist in the web application, we look in Salesforce to see if we can find a contact/lead record with a matching email address. We then use information from that record to populate the field.

Insert a Dynamic Field into a Template

  1. In Templates & Campaigns, find the template you want to edit and click Edit Template.

  2. Click Insert Dynamic Field.


    When emailing contacts who exist in Sales Insight Actions, you can use the basic dynamic fields. These will pull directly from the contact.

If you’re emailing contacts who exist in Salesforce, you can take advantage of the Salesforce dynamic fields. These all begin with “sfdc”. As long as you have a connection to Salesforce, these fields will call directly to the lead/contact in Salesforce to populate information in the template.

Insert Dynamic Fields in a Subject Line

Simply manually copy and paste them into the subject field of an email, taking care to ensure you have the proper formatting.

Dynamic Fields Glossary

When creating a template in Sales Insight Actions, we always recommend integrating dynamic fields, using the Insert Dynamic Field button.

This tool is used to auto-personalize your email and save you tons of time by pulling information from the People page.

Dynamic Field Example of what appears in your email
{{company}} Marketo
{{company_friendly}} Marketo
{{first_name}} Keith
{{friendly_unsubscribe}} If you don’t want to hear from me again, please let me know here
{{my_name}} Alan Bradley
{{personal_email}} keith@pickyouremail.com
{{title}} Senior Technical Writer
{{work_website}} https://www.marketo.com

Things to note:

  • If a contact’s information is entered incorrectly or is missing from the People page, it will not pull over correctly into your template.
  • The difference between {{company}} and {{company_friendly}} is that {{company_friendly}} will remove any formal title, such as Inc., LLC., etc., from the name of your contact’s company.
  • When using {{company_friendly}}, make sure you separate Inc. or Co. with a comma in the contact details. This is how Sales Insight Actions knows what to remove when pulling in the value.
  • We allow you to personalize your email templates with predefined attributes like {{my_name}} or {{my_title}}. These fields allow you to quickly reference yourself in your email templates.

If your dynamic fields aren’t populating, check out this article.

On this page